Luxury Cars

ARES Design S1 Project – Their First Wholly Designed Supercar

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ARES Design releases pictures of a full-scale S1 Project, their low-profiled supercar, and the first to have been wholly designed by the Italian team.
ARES Design S1 Project Supercar. Credit: ARES Design
  • Initial photos reveal ARES Design’s hypercar-inspired design
  • S1 Project full scale model to be presented at Salon Privé September 2020
  • Limited edition of 24 units
  • Production starts from January 2021

Since its incorporation in 2014, many automotive adaptations and creations have left the 23,000 square meter ARES Design factory in Modena, Italy. Creating one-off automotive works of art utilizing the world’s finest materials, leading CAD designers, electrical system engineering specialists, drivetrain assemblies, paint shops, artisan leather works, and metal coachbuilders have all worked tirelessly to make their client’s dreams come true.

The ARES Design S1 Project will be built in Modena, Italy. Credit: ARES Design

Waleed Al Ghafari, ARES Executive Chairman and Co-Founder states, “ARES takes icons of automotive design and develops them further. We make perfect cars even better. We take them beyond, like nothing that has been seen before.”

One project that is especially close to the ARES Design team’s heart has been the S1 Project, because unlike other projects this supercar has been completely designed by ARES from the ground up. Originally conceived from a simple brief from the ARES product team, the S1 Project was tasked to be a hypercar design, with supercar performance and a sports car price tag.

Double wishbone suspension, forged aluminium axles and adaptive Magnetic Ride Control. Credit: ARES Design

The result is a mesmerizing exterior created by ARES‘s Centro Stile which utilized extensive Computational Fluid Dynamics research to ensure ultimate aerodynamic performance and stability.

Created from hand-crafted carbon fiber body panels, the car’s dramatic low-profile silhouette, curvaceous wheel arches, low front splitter, and forward-sitting cockpit give the car an aggressive but flowing stance while producing maximum downforce and minimum aerodynamic resistance.

Its sleek design and performance are enhanced by its dynamic rear spoiler and the eye-catching exhaust exiting the rear bonnet – leaving the supercar’s back extractor area free and clean.

The twin exhausts exit the S1 Project’s rear bonnet. Credit: ARES Design

The heart of the ARES S1 Project is powered by a naturally aspirated V8 powerplant with a maximum 8,800rpm. The S1 Project’s anticipated acceleration is expected to produce a 0-62mph (0 -100km/h) time of 2.7 seconds along with a deeply satisfying sonorous roar from the high-revving engine. In addition, the rear-wheel drive supercar has an 8-speed dual-clutch transmission, an ARES Design-tuned ECU, and a bespoke crafted exhaust system giving the car a maximum power of 522kw (715hp).

Underneath all this power the Ares S1 Project is underpinned by double wishbone suspension, forged aluminium axles and adaptive Magnetic Ride Control.

The rear wheel drive car is powered by a naturally aspirated V8. Credit: ARES Design

Inside, the supercar interior reveals the use of minimal and elegant lines, creating a 3D effect enveloping both driver and passenger, with the car’s Human-Machine-Interface contained within the central console and dashboard. Styling and materials will be the task of ARES Design’s artisanal craftsmen, finishing the forward-sitting cockpit using Alcantara, Napa leather, and carbon fiber and aluminum panels to round out the S1 Project’s ambiance.

The ARES S1 Project Interior features Alcantara and Napa leather. Credit: ARES Design
Carbon fibre and aluminium panels round out the S1 Project’s interior styling. Credit: ARES Design

Dany Bahar, ARES Co-Founder, commented: “We are delighted to announce this car, as it marks a new chapter for ARES as it is the first car wholly designed by our team at ARES. We did extensive research with our clients and potential clients to find out what they really wanted in a supercar and, time and again, it came back to them wanting to enjoy driving a car; to have fun and not to be worried about power that supercars have. So, we set about achieving that. The aim was not to produce the fastest, the lightest or the most technologically advanced supercar; we want to produce a car that our clients want, that is simple and fun to drive and looks simply stunning and with the S1 Project I know we will have achieved just that.”

Just twenty-four S1 Project coupés will be built to order, with production commencing January 2021.

ARES have produced a car their clients want. Credit: ARES Design
Only 24 examples of the ARES Design S1 Project car will be made. Credit: ARES Design

For those wanting to behold the ARES S1’s dimensions in person, ARES Design is displaying the full-scale model between the 23rd and 26th of September at the 2020 Salon Privé Salon Concours d’Elégance Blenheim Palace for the UK debut.

ARES will also be displaying four hand-built vehicles; its Bentley Mulsanne Coupé, joined by the Panther ProgettoUno (the first model from its Legends Reborn programme, which blends the design of iconic classics with state-of-the-art technology), along with a pair of ARES two-wheelers – the Café Racer and Scrambler.

See the ARES S1 Project model in person at the 2020 Salon Privé, 23-26 September. Credit: ARES Design
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