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Aston Martin & Bentley Motors Announce Job Losses of Up to 1,5000

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Aston Martin and Bentley Motors have both recently announced job cuts as part of cost-saving measures to cope with COVID-19 induced losses and company restructures.
Aston Martin’s new DBX SUV production facility in St Athan, Wales. Credit: Aston Martin

In a recent announcement from Aston Martin, the British auto manufacturer is set to cut up to 500 job roles from its 2600 workforce in a bid to save £38 million as part of its cost-saving strategies further compounded by the COVID-19 pandemic.

Likewise, Crewe based Bentley Motors has also announced a “voluntary release program” of up to 1000 job roles as part of their pre-planned “Beyond100” program which has been accelerated by the COVID-19 pandemic.

Aston Martin Job Cuts

Due to lower than expected production volume it was revealed, “Aston Martin will shortly launch a consultation process on proposals to reduce employee numbers by up to 500, reflecting lower than originally planned production volumes and improved productivity across the business.”

“Lower than planned production volumes” of certain models contributing to the cuts. Credit: Aston Martin

With a change of guard occurring on August 1 in the form of Aston Martin’s new CEO, former Mercedes-AMG boss Tobias Moers, the 107 year old British manufacturer will undertake a “fundamental reset, which includes a planned reduction in front-engined sports car production to rebalance supply to demand” to turn the company around which has already experienced a pre-tax loss of £118.9m in the first quarter of 2020.

The £38m savings will consist of £10m in previous savings announced earlier this year, £10m in operational cost savings, a planned £8m reduction in manufacturing costs and a further £10m reduction in capital expenditure.

“Aston Martin continues to take decisive action in other areas to reduce cost and remove non-critical expenditure from the business at every level, including in areas such as contractor numbers, site footprint, marketing and travel.”

By all accounts, it appears Aston Martin will hold back on the production of models like the Vantage and DB11 and instead focus on the company’s first SUV, the DBBX which reportedly has a strong order book for the expected summer deliveries.

Aston Martin DBX SUV
The anticipated Aston Martin DBX SUV will see deliveries begin later this year. Credit: Aston Martin

With the DBX SUV being produced at the new plant in St Athan, Wales, it is likely job losses will affect the Gaydon-based production plant first which is currently producing the Vantage and DB11 models and employs approx. 1600 staff.

“The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability.”

Bentley Job Cuts

In the same week, British based Bentley Motors likewise announced plans to cut up to 1,000 jobs which have been accelerated by the COVID-19 pandemic.

Currently employing 4,2000 staff at their Crewe based operations, the job losses would account for almost a quarter of their workforce mirroring the job losses announced last month by McLaren.

Bentley Motors Factory
The Bentley production plant in full swing. Credit: Bentley Motors

Bentley noted they had already been planning a restructure as part of a strategic 100 year plan coined “Beyond100” that would see Bentley “move towards becoming the world’s benchmark luxury car business, a leader in sustainable luxury mobility, financially resilient and recession-proof.”

The Beyond100 plan was to be announced in March however had been put off due to the COVID-19 pandemic.

In the recent statement released by Bentley regarding the job losses, the company states, “While Bentley’s direction and goals remain as defined in March, the significant effects on the short-term financial outlook for the company means that Bentley, with deepest regret, has today informed its 4,200 colleagues of a program to significantly reduce the size of the organisation through a voluntary release program.

Bentley Motors suspends production from 20th March 2020
Aerial view of Bentley’s Crewe based production facility. Credit: Bentley Motors

The statement continued saying “Steps had already been taken to cut or delay unnecessary spend without impacting future product plans. Recruitment was stopped, contractors were released across all business areas, pay was frozen and up to 66 per cent of colleagues at peak were placed on furlough. One further clear conclusion was that an urgent reduction in the workforce was unfortunately required. As a result, the company has launched a voluntary release program aimed at achieving this in the most caring and socially responsible way.

Letters have been issued to all colleagues outlining the personal financial terms of the offer based on length of service, age and salary. To make career transitions easier, Bentley is also providing financial support towards career guidance for all colleagues that choose to pursue a new professional direction. In the interest of protecting Bentley through this immediate crisis, avoiding any further reductions in colleague numbers, and securing the company’s future, Bentley is looking for as many as 1,000 colleagues to accept these terms.”

“However, Bentley cannot rule out future compulsory redundancies.”

Adrian Hallmark, chairman and chief executive officer of Bentley Motors, also stressed, “Losing colleagues is not something we are treating lightly but this is a necessary step that we have to take to safeguard the jobs of the vast majority who will remain, and deliver a sustainable business model for the future through our Beyond100 strategy. The voluntary release program at least allows the colleagues to make the personal choice and leave us with the most appealing and supportive offer possible within the circumstances.”

“COVID-19 has not been the cause of this measure but a hastener.”

Bentley Mulliner Continental GT Convertible Equestrian Edition outside castle
Bentley is looking to move forward strongly with their Beyond100 strategy. Credit: Bentley Motors

Owned by the Volkswagen Group, Bentley resumed production in early May following the COVID-19 induced closures and at the time had an 8 month order list to fill.

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Bentley Bentayga Speed SUV Is the Ultimate Performance Edition

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Bentley reveals the new Bentayga Speed model – the ultimate performance edition of the brands popular SUV.
2021 Bentley Bentayga Speed Driving Front Side View
The new 2021 Bentley Bentayga Speed. Credit: Bentley Motors

Bentley has announced a new “Speed” version of the Bentayga SUV, building on Bentley’s tradition of Speed models dating back to 2007 with the Continental GT Speed.

The most luxurious version of the Bentayga Speed to date, the new Speed version tweaks the 6.0-liter W12 engine to deliver maximum performance and includes many luxury extras as standard, including the Mulliner Driving Specification.

2021 Bentley Bentayga Speed Driving Side View
Available with Bentley’s Black Specification. Credit: Bentley Motors

Hand-built at Crewe, the new Bentayga Speed increases the Bentayga’s performance to new levels, utilizing the 6.0-liter W12 twin-turbocharged engine to achieve a top speed of 190mph (306km/h) and deliver peak power of 635 PS (626 bhp).

Effortless acceleration is always guaranteed thanks to 900 Nm (664 lb.ft) of torque, available as a plateau from 1,500 rpm to 5,000 rpm while the Bentayga Speed’s 0-62 mph (0-100 km/h) sprint is delivered in 3.9 seconds.

2021 Bentley Bentayga Speed Rear Side View
2021 Bentley Bentayga Speed Rear Left View
Updated elliptical rear lights. Credit: Bentley Motors

“The new Bentayga has already raised the benchmark for luxury SUVs, against which all others are measured. Ahead of the launch of the new Bentayga Hybrid – the world’s only definitive luxury hybrid – in the coming months, it’s important that we still recognize the customer desire for absolute performance” shared Adrian Hallmark, Bentley Motors Chairman and Chief Executive. “The new Bentayga Speed remains the fastest SUV in the world, but more than that, it’s also the most luxurious version of the new Bentayga – the best of both worlds, the pinnacle.”

The Bentayga’s appearance has also had a few additions in the form of darkly tinted accents, a new front and rear bumper, and oval-shaped quad exhausts. If that’s not enough, there’s the option to upgrade to Bentley’s Black Specification featuring gloss black or carbon-fiber exterior chrome work and black 22” Bentayga Speed wheels.

2021 Bentley Bentayga Speed Wheel
22″ Bentley Bentayga Speed rims. Credit: Bentley Motors
2021 Bentley Bentayga Speed Name Badge
Speed badging on the new Bentayga Speed. Credit: Bentley Motors

The new interior of the Bentley Bentayga Speed also sees Alcantara introduced to the cabin and the Mulliner Driving Spec diamond quilting and “Speed” embroidery across the seats and wall panels.

The new Bentayga Speed now also has a fully digital driver’s information panel similar to the Continental GT and new Flying Spur. The display brings a contemporary look to the cockpit and can be customized to the driver’s requirements.

2021 Bentley Bentayga Speed Interior
Alcantara leather and Mulliner Driving Specification stitching come standard. Credit: Bentley Motors
2021 Bentley Bentayga Speed Steering Wheel

Exact release dates of the 2021 Bentley Bentayga Speed and final pricing are yet to be revealed but are expected to be upwards of USD$240,0,000.

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Maserati’s New Trofeo Collection Have Been Given Ferrari Built V8 Engines

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Maserati has announced both the Ghibli and Quattroporte Trofeo models will be given sporty Trofeo upgrades and powered by Ferrari built V8 engines.
Maserati Trofeo Ghibli Levante & Quattroporte Trio
The new Maserati Trofeo Collection. Credit: Maserati

Beginning in 2018 with the sporty Levante Trofeo SUV, Maserati has now announced the Ghibli and Quattroporte will also receive a super-sports upgrade and be made available in Trofeo versions – the top of Maserati’s range.

Powered by a 580 horsepower 3.8 V8 Twin Turbo engine, both the Ghibli Trofeo and Quattroporte Trofeo have a top speed of 326 kilometers an hour and take the title of Maserati’s faster sedans ever. In contrast, the Levante Trofeo’s maximum speed is 302 km/h.

Maserati Ghibli Trofeo 2021 Side View
2021 Maserati Ghibli Trofeo will launch in red. Credit: Maserati
Maserati Ghibli Trofeo 2021 Side Right View
Maserati Ghibli Trofeo 2021 Interior

The engine, which is already in the Levante Trofeo, is built at the Ferrari plant at Maranello to Maserati’s specifications, and has been modified and developed to deliver equally impressive performances on the rear-engine sedans.

Although entirely new for Ghibli, the V8 engine has already been used in the past on Quattroporte GTS as the 530 hp version and today is available in the 580 hp V8 engine in the new Ghibli, Quattroporte and Levante Trofeo.

2021 Maserati Ferrari V8 engine
580hp V8 engine built in Maranello at the Ferrari plant. Credit: Maserati

The Ghibli Trofeo has also been given two extra air vents on the hood of the car while the lateral air vents are bordered in red with the distinctive Trofeo badge and features a new front grille finished in Black Piano.

2021 Maserati Quattroporte Trofeo Side View
The 2021 Maserati Quattroporte Trofeo sedan will launch in green. Credit: Maserati
2021 Maserati Quattroporte Trofeo Front Right View

The Trofeo details continue into the interior, with a new on-board panel that displays an exclusive interface at switch-on, and headrests that bear the Trofeo badge with the name in three-dimensional embroidery. Both Trofeo models also feature full-grain Pieno Fiore natural leather and carbon fiber inserts with the Italian flag embellished on the central pillar.

Like the Levante Trofeo, the new Ghibli and Quattroporte Trofeo incorporates the Integrated Vehicle Control (IVC) system, with a specific setup that guarantees enhanced driving dynamics and greater active safety.

2021 Maserati Levante Trofeo White Side Profile
2021 Maserati Levante Trofeo launching in white. Credit: Maserati

Both sedans feature a “Corsa” button that sets the car for an even sportier driving style. Also included is Launch Control, a function that first appeared on Levante Trofeo, to unleash all the engine’s power for the ultimate driving experience.

2021 Maserati Levante Trofeo White Rear View

For their official launch, the Quattroporte Trofeo model will be released in green, the Levante Trofeo in white and the Ghibli Trofeo in red to celebrate Maserati’s all-Italian heritage.

The new Ghibli and Quattroporte Trofeo will be built at the Avvocato Giovanni Agnelli Plant (AGAP) at Grugliasco (Turin), and Levante Trofeo at the Mirafiori (Turin) plant.

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First Bugatti Divo Hypercars Ready For Delivery

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After two years of development at the Molsheim factory, the first Bugatti Divo hypercars are ready for delivery to their new owners.
Bugatti Divo Left Side Profile
First of the Bugatti Divo’s to be delivered to owners. Credit: Bugatti

It’s been two years since the Bugatti Divo was first revealed, and now the first Divo’s have been revealed ahead of delivery to their new owners.

Named after French pilot and Bugatti works racing driver Albert Divo who won six Grand Prix races and two Targa Florio’s, the limited edition Bugatti Divo takes a page out of the early era custom-bodied Bugatti’s and reimagines coachbuilding.

Bugatti Divo Revealed Molsheim France
Only 40 Bugatti Divo’s will be produced. Credit: Bugatti

“The Divo starts a new era at Bugatti – the era of modern coachbuilding,” shared Stephan Winkelmann, President of Bugatti. “With the Divo we have created a highly customised masterpiece of automotive craftsmanship that is a must-have for any Bugatti collection.”

Bugatti Divo Revealed Molsheim Factory
An even sportier Bugatti than the Chiron. Credit: Bugatti

The difference in terms of today’s coachbuilding vehicles like the Divo is that in the past, master body-makers tailored different body shapes to a chassis – they hardly ever modified the technology. In contrast, with the new Divo development, designers and engineers have modified the technology and boosted the performance.

Bugatti Divo Revealed Molsheim Front View
Bugatti have completed a challenging two years of development to finally reveal the first customer builds. Credit: Bugatti

“We had a host of liberties when we developed the Divo because we limited the top speed to 380 km/h” shared Frank Heyl, Bugatti’s Deputy Design Director. “As a result, we were able to generate more downforce and turn the Divo into a visually and technically independent model.”

An even sportier-looking model compared to the Chiron, the Divo has a host of additional air intakes including a NACA air duct on the roof to help cool the 8.0-liter W16 engine, ducts to cool the brakes and intakes on the bonnet to reduce the front surface of the vehicle and improve airflow. Likewise, a new front spoiler design creates greater downforce.

Divo’s rear is also distinguished by a unique 3D taillight design featuring 44 light-up finds that complement the narrow LED front headlights.

Bugatti Divo Silver Grey Rear View
Unique 3D taillight design of the Divo. Credit: Bugatti

Only 40 Bugatti Divo’s will be produced, with each of the already sold-out models priced at approx €5 million.

Bugatti Divo Revealed Molsheim 2020
Bugatti Divo Revealed Molsheim 2020
Bugatti Divo Silver Grey Front View
Bugatti Divo French Grey Aerial View
Bugatti Divo Rear Left View French Grey
Bugatti Divo Rear Left View Black
Bugatti Divo Light Grey French Side View
Bugatti Divo Light Grey Front Side View
Bugatti Divo Light Grey French Rear View
Bugatti Divo Front View Trio
Bugatti Divo Front Side Profile
Bugatti Divo Front Left Light Grey View

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