Ferrari is racing into the fashion world with its first-ever in-house luxury fashion line: The Spring 2022 Ready-To-Wear Collection.
Ferrari is racing into the fashion world with its first-ever in-house luxury fashion collection, which it debuted at a special runway show at its supercar factory in Maranello, Italy.
Ferrari’s new clothing line is created in collaboration with Ferrari’s Creative Director Rocco Iannone, the 37-year-old former Creative Director at Pal Zileri, Head Men’s Designer at Giorgio Armani, and Designer at Dolce & Gabanna.
Held amongst the supercar production line at the Maranello factory, the Spring 2022 Ready-To-Wear collection features a mix of eye-catching colored shirts, bomber jackets, trench coats, and pieces in Ferrari’s signature Red, Scuderia Yellow and Electric Blue.
Aimed at a youthful demographic, over 80% of the 52-look collection consists of unisex pieces ranging in size from XXXS to XXXL, with Ferrari explaining, “The empowered stance is what Ferrari fosters through pieces of clothing that ignore barriers of gender. Ferrari chooses a language that is attuned to the new generations. A fluid, impactful one.”
Rocco Iannone continued, “We want to attract young people and women. Our targets are not just those who buy a Ferrari but also those who have awareness of the brand and of its values.”
Although Ferrari estimates 10% of the brand’s future profits will come from the clothing line within the next 7-10 years, Ferrari’s Chief Brand Diversification Officer Nicola Boari is keen to note, “nothing changes in our brand strategy, the aim is to reach a wider public, especially young people and women, which is instrumental to our core-business,”
The new ready-to-wear fashion collection will be released in six drops throughout the year and made available online and through the official Ferrari stores in Maranello, Milan, and Rome.
New stores are also scheduled to open in Los Angeles and Miami later this year.
Breitling releases Premier B09 Chronograph in a new burgundy color, limited to 250 pieces.
Breitling’s latest addition to the Premier Collection has flown relatively under the radar and is a limited edition B09 Chronograph in burgundy limited to 250 pieces.
First introduced in 1943 by Willy Breitling, the “everyday elegant” design of the Premier collection pays homage to three generations of inventors – Léon, Gaston & Willy Breitling – and embodies Breitling’s legacy of inventing the modern Chronograph.
Encased in a 40mm steel case, the new Premier B09 Chronograph features a burgundy colored sunburst dial with Arabic numerals and complementary brown chronograph subregisters in line with the heritage feel of the Premier collection.
Additional rectangular chronograph pushers and design details such as grooves on the case sides, open sapphire case backs and vintage-inspired hands complete the elegant Premier aesthetic.
Powered by Breitling’s in-house B09 movement offering a power reserve of 70 hours, the new Breitling Premier B09 Chronograph Burgundy comes on a brown alligator strap and is limited to 250 pieces priced at US$8,400 each.
The IWC Shaffhausen Portofino family has expanded with the addition of the new 39 Chronograph edition in three new colors.
For over 30 years, IWC’s classic Portofino Collection has represented the laid-back lifestyle of the Mediterranean and is distinguished by its classic round case and uncluttered dial of the “pocket-watch-style wristwatch.”
Now IWC Shaffhausen has released the Portofino as a 39mm chronograph edition with three new colors: a silver-plated dial with gold hands and markers on a black alligator strap, a green dial with a green alligator strap and a black dial, and gold hands/markers on a brown alligator strap.
Enclosed in a polished stainless steel 39mm case, the Portofino 39 features an elegantly clean dial with delicate leaf-shaped hands and two smaller chronograph sub-dials displaying a 30 minute counter and a seconds subdial.
Along with the chronograph stopwatch functions, the Portofino 39s hacking seconds function also gives the wearer the ability to stop the second’s hand when the crown is pulled out to help synchronize time with a second watch.
Powering the Portofino 39 Chronograph is IWC’s 79350 self-winding movement (based on the modified Valjoux 7750) which offers a 44-hour power reserve.
The all-new IWC Schaffhausen Portofino 39 Chronograph Collection is currently available online with prices starting at $5,900.
Hublot is making a splash with the new turquoise New Big Bang Unico Summer edition available in select Mediterranean retail stores this Summer.
Hublot is celebrating the warmer weather with the creation of a new turquoise-colored unisex Big Bang Unico Summer edition.
Made with a 42mm aluminum case, the lightweight Big Bang Summer uses anodized satin-finished and polished aluminum to create a modern colored material that guarantees longevity and protects it from scratches.
Powered by the UNICO caliber HUB1280 offering a 72-hour power reserve, the new Big Bang Unico Summer features an oscillating seconds clutch, a chronograph friction system with ball-bearing adjustment, and a column wheel that is visible through the dial.
Equipped with Hublot’s patented interchangeable “One Click” attachment system, the Big Bang Unico Summer comes with two turquoise-colored straps: a Velcro strap with matching stitching and matching sports buckle and a natural rubber strap with deployant clasp made with turquoise anodized aluminum with an engraved logo.
Sharing on the inspiration for the new Big Bang Unico Summer, Hublot CEO Ricardo Guadalupe says, “What I love most when traveling is the amazement of the return, wrote Stendhal. This enchantment of the journey that we bring back with us transforms us a little, for the better… And even if daily life has not really changed on our return, our eyes being open to other horizons is enough to lend it new colour.”
“Right from its beginnings, Hublot has adopted a future-focused approach to watchmaking, sparking trends through the many patents it has filed for its innovations. The Big Bang Unico Summer embodies the beauty of our summer experiences. We wanted to give you another shade for this year, to let you relive these magic moments any time you want.”
Priced at US$20,900, the new unisex Hublot Big Bang Unico Summer is limited to 200 pieces and will be available online at hublot.com and in the Mediterranean boutiques in Capri, Forte dei Marmi, Mykonos, Ibiza, Bodrum, Saint-Tropez, and Monaco.