Ferrari Launches New Fashion Line At Maranello Factory

Ferrari is racing into the fashion world with its first-ever in-house luxury fashion line: The Spring 2022 Ready-To-Wear Collection.

Ferrari is racing into the fashion world with its first-ever in-house luxury fashion collection, which it debuted at a special runway show at its supercar factory in Maranello, Italy.

Ferrari’s new clothing line is created in collaboration with Ferrari’s Creative Director Rocco Iannone, the 37-year-old former Creative Director at Pal Zileri, Head Men’s Designer at Giorgio Armani, and Designer at Dolce & Gabanna.

Held amongst the supercar production line at the Maranello factory, the Spring 2022 Ready-To-Wear collection features a mix of eye-catching colored shirts, bomber jackets, trench coats, and pieces in Ferrari’s signature Red, Scuderia Yellow and Electric Blue.

Aimed at a youthful demographic, over 80% of the 52-look collection consists of unisex pieces ranging in size from XXXS to XXXL, with Ferrari explaining, “The empowered stance is what Ferrari fosters through pieces of clothing that ignore barriers of gender. Ferrari chooses a language that is attuned to the new generations. A fluid, impactful one.”

Rocco Iannone continued, “We want to attract young people and women. Our targets are not just those who buy a Ferrari but also those who have awareness of the brand and of its values.”

Although Ferrari estimates 10% of the brand’s future profits will come from the clothing line within the next 7-10 years, Ferrari’s Chief Brand Diversification Officer Nicola Boari is keen to note, “nothing changes in our brand strategy, the aim is to reach a wider public, especially young people and women, which is instrumental to our core-business,”

The new ready-to-wear fashion collection will be released in six drops throughout the year and made available online and through the official Ferrari stores in Maranello, Milan, and Rome.

New stores are also scheduled to open in Los Angeles and Miami later this year.