Husband Commissions Bugatti Chiron Sport “Alice” for Wife as Gift

Bugatti has revealed a very special USD$3.2 million Bugatti Chiron Sport named “Alice” has been ordered by a husband as a gift for his wife.

Bugatti’s latest bespoke commission is a very special USD$3.2 million Bugatti Chiron Sport known as “Alice” and ordered by a husband as a gift for his wife.

Demonstrating the atelier’s ability to customize customer’s vehicles to almost any spec imaginable, Bugatti worked with H.R Owen to bring the design of “Alice” to life.

Featuring a brand new Bugatti color, “Silk Rosé,” the light pink color contrasts against the Matt Blanc and can be found on the outer shell, lower body trim, alloy wheels, and throughout the interior as stitching on the headrests and throughout the cabin.

Special “Alice” details are also found throughout, with bespoke stitching of the Alice Logo on the headrest and wording on the door sills.

“This is a truly unique Bugatti model, that will always be remembered as a real one-of-a-kind car,” said Ken Choo, CEO of H.R. Owen. “We are honored to have played an important part in connecting our customer with this incredible Chiron Sport. The customer came to us with a vision of how they wanted their new Bugatti to look, and we are delighted that the depth and scale of Bugatti’s extensive accessories and options catalogue allows for even the most ambitious of designs to be realized. It is incredible to see every Bugatti made in a different way, with the new owner getting a chance to stamp their own personal taste on their new car.”

Although powered by the same Bugatti 8.0-liter W16 engine, the “Sport” differs from the standard Chiron by using even more lightweight components and features a firmer chassis for increased handling and agility.