Chris Cecil-Wright is the adventure loving founder of Cecil-Wright and Partners: A superyacht brokerage based in Monaco and London with a focus on superyachts over 40 meters and Northern European builds.

My early morning interview starts with Chris having just come back from a brisk bike ride. Towel in hand, he’s still dabbing his forehead as he begins the interview and instantly exudes enthusiasm and a friendly personality through his beaming eyes and wide smile.

Having previously founded and worked at one of the largest yacht brokerages in the world for over 20 years, in 2013 Chris relocated back home to the UK with his young family to start his next adventure. His new brokerage grew around servicing a tight-knit group of clients in a uniquely close way.

Here we find out a bit more about Chris, the way he thinks, and amongst other things discover the value he brings to his clients…

BRENON

How would you describe Cecil-Wright & Partners to someone hearing about your company for the first time?

CHRIS

We are unique in being a relatively compact yacht brokerage for the top end of the yacht market, and notably, we don’t try to be all things to all people. If you work with us, you will know the company from top to bottom and you will receive a service commensurate with that ethos.

We focus on superyachts of forty metres and above and specialize in the Northern European shipyards who build the very best and offer the best value for money – not the cheapest – but without question the right balance of quality against cost.

When I started in the industry in 1992, there were about 150 superyachts of any size, and I knew everything that was worth knowing about those yachts. Importantly I also knew the name of the owners and how to contact them and there’s a good chance I would have done that at some stage during their ownership of the boat.

Over recent years however, the volume of yachts has grown exponentially and the ownership base has broadened geographically. There is less point in staying abreast of the entire industry because, as a broker, we can only add value by providing in-depth and detailed information. It’s simply not possible to be across every single boat. So, we focus on those that we know give our clients the very best yachting experience.

These days anyone can go on the internet and find themselves a 60metre yacht. Photos are very seductive and before you know it, you’re about to buy a yacht – there’s nothing stopping you from doing that – but if you’re in that market, chances are you’re an extremely successful individual and you’re used to getting good information. We provide that.

It’s obvious to anyone that not all yachts are equal but it’s often less obvious what makes one boat much better than another. When you look at similar ‘big white boats’ and ask ‘why is one $50 million and the other $150 million?’, we have answers for that, and that is where we add value.

BRENON

As a self-confessed “fanatic” of yachting, can you describe where this passion came from and was working around yachts something you always wanted to do?

CHRIS

I’m from the Midlands, which is as far away from the sea as you can get in England, but I grew up by the sea as my family built a house in Hampshire in the 1920’s which we still have. All my childhood holidays were spent there. Sailing was what you did. It never left me and it’s now a huge part of my life.

The early part of my career was in the Army, first in the Cavalry and then the Army Air Corps, but an injury meant that was not a long term option so I refocused on what I loved which was sailing and approached the only yacht brokers I’d heard of to try and find a position.

I’d called Camper & Nicholsons a number of times with no luck until a friend from Sandhurst Military Academy introduced me to his uncle Nick Edmiston. He gave me a job but it was basically unpaid and I was starting right at the bottom but I loved it! I knew I’d found the perfect meeting of my passion for sailing and a business I was good at.

The first yacht I sold was a glorious 105ft sailing yacht called Bolero. I loved this yacht and that drove my desire to sell it and be part of it in some way. It was owned by the manager of the rock group Duran Duran. The buyer had come in off the street and we’d been through piles of yacht details together. In the process he’d left this beautiful gold pencil behind. I had his address and I had it couriered straight to his office. It turned out to be a precious heirloom. He ended up buying Bolero and three more boats from me after that.

Bolero was the first boat I ever sold. After the sale I was driving back from Nice. It was moored right in the middle of Villefranche harbour and as I came round the bend I could see it through the trees. It took my breath away and I’ll never forget it. That was a key moment in my career.

Passion is important, and it’s kind of infectious. People get wrapped up in it, but to us, it’s like that first sale of Bolero, we are just really pleased with a sale when everyone is happy – when the buyer is pleased, the seller is pleased, the deal is sensible, a genuine  balance.

What comes with that is the realization that people believe, trust and rely on the information you give them, so much so that they make a decision that will affect their life. That is a real privilege and we take seriously the responsibility that comes with it.

BRENON

What motivated you to take the leap and start Cecil Wright & Partners back in 2013?

CHRIS

It was timing really. I was at Camper & Nicholson’s for two years, and at the time, Nick Edmiston was the managing director, and there were around 30 brokers who worked at nine offices around the world. Nick left to start his own business Edmiston & Company. I was the first person he called. He rang me on a Friday, “Come and work with me. Move to the south of France and be my partner in the business,” Hmmmmm ok, there’s a thought!” – By Friday evening, I was on a plane to Nice, where Nick picked me up.

On Saturday morning, we drove down to Saint Tropez because we were thinking of opening an office there but decided against it. Then on Sunday, we looked at one in Monaco, and Sunday night, I flew home. On Monday, I resigned, and by Monday evening, I was back in Monaco!

For twenty years I worked as Nick Edmiston’s business partner in Edmiston & Company in Monaco, as both a shareholder and partner, but the company was getting bigger and bigger and was very diverse. Nick’s son was also coming through the business, and I only had a small shareholding in the company, so this, combined with the broad growth strategy, was at odds with the direction I wanted to go in.

It was time for a change. I had three children all born in Monaco and my wife and I both agreed that we wanted to bring them up in England. So, we bit the bullet and moved back to Hampshire. After twenty years in Monaco it was a real leap in the dark but we couldn’t be happier.

BRENON

Does your work take you to many different places across the world, or do you interact with your clients mostly from where you’re based?

CHRIS

My business is very much based in Monaco which is still the centre of the yachting world but the changes in communications that have happened since I started in this business have completely revolutionized everyday working practice.

I’d been used to taking as many as six flights a week, and now I take less than that in a month. Buying and selling boats requires being on the ground to see the boats and understand what the value is but now I can do much of this through highly detailed 3D Matterport scans. We’re just listing a boat that I haven’t seen in a few years, but we’ve had it scanned recently in Monaco, and I can now look at it in incredible detail and give  my opinion on its value, all of which can be done from my desk here in England. Much less wasted time which is now more focused on what really counts.

We’ve already sold four yachts from 3D Matterport scans alone, where clients in the USA have seen the scans online while the boats have been in Europe and have then sent their teams over to survey it and do due diligence before agreeing to buy the boat. The yacht has then been bought, refitted, and re-crewed before being sent over to the USA for the owners to see it for the first time.

It’s the same with new builds. While you still need to visit the shipyard often, many of the design meetings that I’d previously go to in London or South of France or New York or Hong Kong, in person, can now be held really effectively online.

In fact, it’s rather entertaining. The other day we all decided we’d have a design meeting in person in London. When we all sat down around a table with our laptops to look at the designs, we quickly realized all we were doing was looking at our laptops the entire time and we could easily have been working remotely!

BRENON

You’re well known for building some significant superyachts in your career such as Madame GU, TANGO, and Hampshire II. Can you describe your involvement in each of these particular projects and what makes them special? 

CHRIS

I’ve been involved at various levels in building a great many yachts but boats such as the ones you mention are milestones for me particularly as they are 100% attributable to my efforts.

In these instances, I found the designer for the client and took the client through the design process through to acceptance of the design, the choice of shipyard and working with the shipyard to deliver the yacht ready to sail. It’s a monumental process of organisation involving a very thorough attention to detail spread over a period of years and the employment of hundreds of individuals.

Ultimately delivering a new build yacht is what gives the greatest satisfaction in this business but it’s a marathon compared to the sprint of an ordinary sale and you need to  have both sets of skills and endurance to ensure a successful conclusion.

BRENON

We’ve noticed you have an affinity with the Dutch shipyard Feadship. Are you able to describe your history and relationship with them?

CHRIS

I’ve overseen boat builds in many places around the world, but when I got my first opportunity to build a Feadship I realised you needed a client who understood that it’s not about price per metre. Their ethos is quality all the way, born from years of the understanding of what makes a great boat. It’s what gives Dutch boats their timeless quality.

The whole process with Feadship is unique compared to all the other shipyards I’ve been to. You start to build real relationships with the people that work there. You don’t have to keep introducing yourself and learning the quirks and foibles of the different characters every time.

My relationship with Feadship is such that I now know all the teams, all the carpenters, all the plumbers, and where all the shipyards are and what they do. I know everything about their capabilities and can help anybody else do it quickly because the relationships are strong and this results in efficiencies for not only yourself but the client.

If I could be that efficient with every shipyard, I would do that for everybody, but I can’t know every Turkish, Greek, Italian, Spanish or English shipyard owner. I know Feadship and they know me. Together we have built some of the finest yachts on the water and I see no reason to change that.

BRENON

What is your favorite aspect of the business? Being involved in new builds, helping to source and sell existing superyachts on behalf of clients, or creating experiences of a lifetime for charter yacht guests?

CHRIS

I actually just love closing deals. I don’t care if it’s the charter of a 35m classic Feadship or a 3000-tonne new build. I see this as a creative process creating exceptional life experiences for people who have the ability and the passion to enjoy life to the full.

When it works, I love that acceptance by whomever it is I’m working with, and the ultimate acceptance is when they close the deal, and that makes me feel good.

BRENON

Do you have any golden advice you often find yourself giving clients regarding new superyacht builds?

CHRIS

Everybody is different, and it’s all to do with personality, aspirations, and the job the client wants the boat to do.

It’s like buying a pair of shoes – you don’t buy a pair of rubber wellies to wear to the opera – you’ve got to have a reason and an understanding of what you’re trying to achieve. Find help from somebody in the market and find someone you like and trust because chances are you are going to spend quite a lot of time initially with them.

In any business where there are large amounts of money in play you will find people who are not quite what they appear to be and truthfully while there are a number of very good brokers out there it’s is a lot less than you’d imagine. It’s easier than you’d think to get into trouble.

It’s also important to look at the overall costs and not just the purchase price. Most people that I come across in this industry can afford to buy what they want – whether it’s a 30m, 50m, 100m boat – it doesn’t really matter as they can afford to buy it – but it’s all to do with what you want the boat to do and the running costs.

The cost of a boat is the difference between the purchase price and the selling price plus the running costs and if you are poorly advised when you made the purchase that is going to be a much larger number.

Chartering a yacht of similar size to one you’re thinking of buying will teach you a lot about what you really want. The cost of the charter will pay dividends in helping you get the boat that really suits your individual needs.

BRENON

We get the feeling your career and Cecil-Wright & Partners are both very much built around quality relationships, and you’ve collated quite the “little black book” of artisans, designers, and industry friends who you can call upon to collaborate on new projects. Would you consider sharing the names of some of these people and why you’ve chosen to work with them specifically? E.g., Redman Whitely Dixon, Winch Design, and David Snowdon?

CHRIS

You’ve already mentioned some of them, and there is a wealth of talent that this industry has the ability to draw on. You mention Andrew Winch, who has been a great supporter of me, as I’ve been of him, and it has been a nice way of working. We’ve done many things together over the years, both in and out of yachting, and he’s a good friend of and I think we have a great understanding which translates so well in the end result.

Andrew listens to what the owner wants rather than imposing his own preconception. He’ll get inside the mind of the owner and design something to suit them, whereas some designers may say, “Look, the way I design a boat is like this.

Do you want that? If you do then, I’ll design something for you, and if you don’t, that’s fine but go somewhere else”. That’s one way to do it but some clients may see that as arrogant and excludes them in what may be a once in a lifetime dream project. Andrew asks what is you want and designs it for you.

In the bigger companies, I tend to find individuals who I like working with. With RWD, for example, Toby Ecuyer is a great guy, he’s come out of the business  and is doing his own thing now. Also, Mark Whitely is now running his own business, and I work with him a lot. As I said there is a wealth of    talent but those are just some of the players I trust and with whom I’ve had great success.

BRENON

Can you share your thoughts around superyacht trends, and are you noticing anything in the data you are seeing?

CHRIS

I’ve seen a few sales cycles in my career, and this current cycle is busy. I’ve never seen it as busy as it is today, regarding the number of boats being sold. There are   one or two gaps in new build orders for the shipyards though, and while there’s good demand, it’s not blistering.

I tend to see the trends more as “must-have” design elements for owners. They aren’t necessarily things like squash courts but are new design elements that most owners want to incorporate into their new builds. At the sensible end this is more of an evolution and most sensible buyers will decide against gimmicks.

Thinking of trends that are going to stick, fitness and well-being are the keywords. Where a gym used to be an afterthought or a conversion of unused space, now it’s at the top of the list. This is in keeping with people’s lifestyle and that’s true across the board. What people do on land they are likely to want to carry over to the yacht. This goes for their appreciation of an art collection on board to having the easiest interface with the water.

In the early days that was often a struggle now you see the most fantastic expanding beach club and swim platforms. Tenders need to be elegantly stored so they don’t interfere with the lines of the yacht and make getting on and off the boat    a seamless activity. Really everything is becoming more and more refined all with the aim of making life at sea more fun.

We are thinking about this evolution all the time on behalf of clients and you can be sure we will be suggesting it if appropriate before they think about it. We have a phrase in our business, which is “to surprise and delight.”

BRENON

Do you have any exciting upcoming projects you’d like to share with us?

CHRIS

Haha, you’re forgetting the middle name of any good yacht broker and that of course is discretion! I’ve got some projects on the go, but I can only say watch this space!

BRENON

How can you be contacted and where can people find more information about your Cecil-Wright & Partners?

CHRIS

For more information on our company and to contact us, visit our website www.cecilwright.com

Meet Patrick Knowles of Patrick Knowles Designs, an award-winning American design firm that found its early footing in aircraft interior design for private, VIP and Head of State before transitioning to the luxury yachting market.

With over 30+ years of experience in the superyacht industry, Patrick has had the pleasure of collaborating with the likes of Burgess Yachts, Feadship, ISA Shipyard, Palmer Johnson and more throughout his career and has a long working relationship with many of his clients (some who have returned up to 19 times for new projects)!

Patrick was kind enough to answer a few questions regarding his own design process and his thoughts on the yachting industry. I hope you enjoy his insights as much as I have.

BRENON

What is your story? What is your earliest memory of being interested in design?

PATRICK

From an very early age, I was drawn to aesthetics from architecture and interior. I was mainly attracted to automobiles, airplanes, and boats, but it wasn’t even on my radar that I could pursue those disciplines of design.

BRENON

Do you come from an artistic/design-oriented family?

PATRICK

No, I am alone in that endeavor in my family.

BRENON

Tell us a little more about Patrick Knowles Designs. Describe what the early days of starting the company looked like and what it has grown into today.

PATRICK

The early days of my company witnessed a very different landscape. When I started my marine career in design in 1989 so much of it was done manually.

Back in those days, most were still building interiors onsite. Now, with the advent of super technology, many companies have emerged that are deemed “Interior Fabricators” in which they construct interiors….to a dizzying level of detail and complexity.

Often this takes place in a different country and the entire interior is then shipped to the shipyard, un-crated, and assembled in the envelope of the vessel’s interior. Much precision and skill is needed for this.

Also, our style of presentation has changed, which also used to be manual and done by hand, and now EVERYTHING is automated. All of my project presentations are virtual in which we produce, I must say, a stunning visual reflection of the owner’s wishes and our ideas.

I am constantly amazed by the visuals we produce because of the advancement in technology. I’m currently designing a 90-meter expedition vessel in which we will be releasing a brief movie presentation for next week.

Also, I have a Bentley-inspired helicopter I am designing that will yield an amazing optic when the visual production is complete.

BRENON

What does your design process look like? How long does it take to create a design you are happy to share with others?

PATRICK

That varies. When I sign a new yacht, aviation or land-based project, I listen intently to the client and I allow that to simmer for varying periods. And then the unexpected happens.

There is not a set time, there’s no schedule, it just strikes me, and I can simply envision the project. When that happens, it is helpful if I’m near a pad and pencil as it just flows freely. When I reach that point of assimilating a project, it happens very quickly.

I can sit and sketch tens of pages (20,30,40 and more) in a matter of hours!

Once it has been made tangible, I progress to the next level, which is editing followed by refinement.

Something interesting I would like to say: in many cases, the very first drafts of my frenzied sketches are more often than not, what the final design becomes, or at least very close to it.

I think it has to do with the clarity I have when arriving at my initial comprehension of the project. It’s typically a highly creative zenith or point for me, a moment that solidifies my direction. Paying keen attention to the nuances of the client’s details is critically important and when I allow that to resonate into my subconscious, the moment of realization for the design explodes!

BRENON

Does Patrick Knowles Design have a particular design style or “DNA” that you are known for?

PATRICK

No. I try very hard not to cultivate a brand style or DNA. I would become bored if I were to do that. I prefer the challenge of doing something new, of absorbing the character of the client and reflecting that back in an interpretation that is intended only for them. That gives me the most gratification in what I do. I love creating something bespoke and new.

BRENON

What are some of your own favorite design projects to date and can you briefly explain the story behind them?

PATRICK

A 58-meter yacht in which the design brief was a request to fulfill the owner’s love of wood and natural stone. The interior has 21 species of wood and some dozen types of marble and the vessel was quintessentially “masculine” with bronze inlays in the woodwork and stone, leather floors and hand carved furniture.

Then there was the opposite end of the spectrum in that of a 63-meter I designed for a young family in which the design brief was for the family to feel like they were at a floating resort, the likes of the Four Seasons in the South Pacific.

Hence, the design was light, open, airy and lighthearted, with incredible hand-carved panels of marine and tropical fauna finished in nickel leaf. Other details included hand-painted murals depicting a rainforest in the grand staircase, a 3-story glass light fixture in the form of sea anemone spanning all decks of the yacht, and a massive Swarovski crystal-studded coral reef hand made by a jeweler depicting the owner’s family in a school of seahorses, each one colored to match each of their accommodation suites.

And yet another favorite yacht I designed was a Classic American Yacht reflecting times gone by with gleaming white planks and teak batten overheads, teak decks, keeper rails and an eye-pleasing array of fine, classic millwork details.

There are others I can recall, however for the sake of the length of the interview, I will exercise self-control and stop at 3 of them!

BRENON

What are some important questions you would recommend a new client ask when looking for a potential yacht designer?

PATRICK

It would be beneficial and revealing of them to ask, among other questions: “How will the designer be communicating the design to them? What does the designer require of the owner?”

Sometimes there can be a disconnect in this department as sometimes owners might not realize how much skin is going to be in the game for them. Not all designers are intuitive or proactive, or assertive, and when that is the case, the project can lag all the way into the state of permissible delays with the shipyard.

The client needs to perceive the level of the designer’s ability to process the owner’s directive, turn that around and project it back to the owner. On most build projects, there are milestones and some of them can be weighty.

Ensure that the designer you hire has the staffing power and brain power to meet such demands. If you perceive that does not match up…keep interviewing.

Whomever you chose will be your project colleague for 2,3,4 or more years.

https://www.instagram.com/p/B8bguzMg7fS/

BRENON

What have you been reading or watching lately?

PATRICK

More than anything recently, I am an avid observer of many social media platforms, and I digest and process aesthetics from all sources, not just the obvious “design” platforms even though they are good.

I love observing travel and vacation platforms, automotive platforms, special interest platforms and more, which I do for a couple key reasons, one obviously is for the design and aesthetic and the other is for the integration and interaction of people in such environments.

It isn’t always about the interior environment or being on the deck of a boat either. It’s about watching people live and use and express their experience in a specific environment or a setting.

BRENON

When do you feel the most creative? Are you a morning person or a night owl?

PATRICK

I am absolutely a morning person. When I do not see the dark turn to light, I feel as if I am chasing the day. When I greet the dawn, I feel empowered and in control of my day.

I typically watch the sun rise on a daily 4-mile walk – it’s therapeutic for me.

BRENON

What does an average work day look like?

PATRICK

My day starts the night before. I typically go to bed with a laser sharp view of what my next day will be like and the tasks I need to accomplish by the time I return to my sleep again.

I wake up early….in the 4am hour, I walk 4 miles on a great trail in my community, I come home and reflect on my spiritual needs for the day, and then I start my day, which of late is at my home in which I sit at a desk 8 floors up overlooking a golf course with the skyline of Fort Lauderdale in the background.

That sense of open space opens and refreshes my mind. I vacillate between my desk for emails and other laptop tasks, my favorite chair when I switch to doing my work on my phone, which is the lion share of how I do my work each day, believe it or not, and on my drawing table to sketch for my projects or anything that comes to my mind that I am inspired to sketch. That is my baseline day.

Of course, that all changes when I visit my office to handle the business-side of my business, visit a site or a shipyard, meet a client, or visit a vendor or a showroom.

BRENON

Do you have any daily habits that help you focus when designing?

PATRICK

Yes. Clear my email. Clear my text messages. Clear my voicemail. Clear any and ALL static before I escape into my alternate reality in which I immerse myself into my virtual project.

I become very engaged and perceptive of what I’m designing, what I’m putting down on paper and I live in that environment, I can feel it.

That can’t be done successfully or at least easily with static and distractions.

BRENON

Where do you find inspiration for your designs?

PATRICK

Everywhere! In nature and in walking around and observing people and how they dress and how they interact with the environment.

One of my greatest sources of inspiration is when I travel, in which architecture is king. One of my last business trips before the lockdown was Lisbon, on that trip, I couldn’t get enough of the tiled buildings.

The inspiration for that sort of detail remained at the forefront of my mind, and now, I am designing a boat in which photos of those buildings inspired details that are being woven through the project.

BRENON

If you are having an “uninspired” day what do you do to get in a more creative/productive frame of mind?

PATRICK

Nothing. If that day is not gelling with me in a creative sense, then tomorrow it is. Forcing design or creativity is like forcing excitement over a dish you don’t like…it’s just not there.

Engagement, conviction and joy needs to be present when designing because it will be reflected in the end result. It takes a lot of mental and emotional bandwidth to design a good outcome.

BRENON

What advice would you give to new designers embarking on their careers?

PATRICK

Explore every facet of design. Design is a big word and it touches EVERYTHING we touch and within design there are so many niches and opportunities to stumble upon – often in a sector or discipline of design you weren’t aware of.

At the onset I mentioned I was fascinated with automotive, marine and aviation design but had NO idea at a young age of how to connect in that regard but yet here I am now – a yacht designer formerly aviation designer, all by exploring different avenues of design.

Neither of these were on my radar initially!

BRENON

What might you have done if you had not become a yacht designer?

PATRICK

Hands down….a pilot!

BRENON

Describe a dream project that you’d love to work on?

PATRICK

I would love to work on a conversion of epic proportions! Either the conversion of an Airbus A380 into an ultra swank private aircraft (I have produced a concept which I designed for a major publication years ago and would love to see something similar come to life). Or, the conversion of an SST (Concorde) into an uber luxurious business or VIP jet!

One can dream…

BRENON

Do you have any exciting works-in-progress or upcoming projects you can share with us?

PATRICK

I have several. A 49-meter expedition catamaran, a 226′ commercial vessel conversion into a private expedition vessel / yacht, an early stage 90-meter expedition vessel, and a series of highly customized VIP helicopter designs.

I am also getting set to deliver a 3-year project within the next 90 days which is an amazing 94′ sportfish fighting machine with an environment filled with accoutrements typically reserved for the finest megayachts.

BRENON

What excites you most about the future of yacht design?

PATRICK

Today, I am most excited about the quantum shift we will see in the very near future when 5G technology becomes firmly integrated into our daily life (there are pros and cons) but strictly from a design, aesthetic and experiential standpoint, I eagerly await how this frontier of technology is going to reinvent how we live in our environment. 

The integration of occupant and the living space will take a very huge and fast leap forward, and I am thoroughly excited about that!

BRENON

How can you be contacted and where can people find more information on Patrick Knowles Design?

PATRICK

For more information on Patrick Knowles Designs, please email info[at]patrickknowlesdesigns.com or visit patrickknowlesdesigns.com