Lamborghini Urus Pearl Capsule Edition Means More Color Choices for the Sporty SUV

Lamborghini has announced a new Pearl Capsule edition for the 2021 model of the popular Urus super sport SUV.

One of Lamborghini’s most popular models yet, the Lamborghini Urus has already been driving out dealership doors faster than lightning and now with the new color palette of the Lamborghini Urus Pearl Capsule edition, customers will be given even more options to select a style that best suits them.

Available on the 2021 Urus model, the Lamborghini Urus Pearl Capsule edition is the SUV’s first customization upgrade and offers new high-gloss four-layer pearl colors including Giallo Inti(yellow), Arancio Borealis (orange) and Verde Mantis (green) and a new metallic gray Grigio Keres as standard color choices, complemented by a high-gloss black roof, bumpers, rear diffuser, and the 23” wheels.

Also included in the Urus Pearl Capsule edition is the feature color accent on the rims of the wheels, which are made to match the chosen body color of the Urus.

With Lamborghini opening a new dedicated on-site paint shop in 2019, the sky is the limit of course when working with the Ad Personam team, making any color possible really if the price is right.

Speaking on the Urus and the new options offered, Lamborghini CEO Stefano Domenicali shared, “The Lamborghini Urus has attracted an extremely diverse clientele since its launch, with exceptionally varied lifestyles. Nearly 80% of those customers, of which around 10% are women, are new to the Lamborghini brand, enjoying the versatility of their Urus whether for business, family outings or of course, leisure time where the luxury, emotive performance and either sporty or elegant nature of the Urus is so prescient. The colors preferred by owners have varied enormously, with a strong mix of more understated choices as well as traditional sporty Lamborghini colors.

“The next step for the Urus, appealing to a broad client base looking to continue their adventures everywhere from the city to the sand dunes, from the countryside to ski resorts, is to extend our Super SUV’s features and customizability: Lamborghini’s Ad Personam program and Lamborghini colors are an integral aspect of our brand. The new options allow Urus owners to choose exteriors and interiors reflecting their personality, lifestyle, and their chosen adventures in the Urus.”