Rolls-Royce Ghost Debuts Reimagined Ghost for 2021

Rolls-Royce has debuted the newly reimagined design of the Ghost for 2021 with everything except the Spirit of Ecstasy and umbrella getting an overhaul.

Rolls-Royce has finally debuted the updated 2021 Ghost after several weeks of hinting at the completely overhauled model that has been designed around the concept of “post-opulence.”

First launched in 2010, it’s been ten years since the Ghost joined the family as a more minimalist model alongside the larger flagship Phantom, becoming the most successful model to-date in the marque’s 116-year history.

While the Cullinan SUV may give the Ghost a run for its money in the upcoming years, there is still a place in the Rolls-Royce lineup for younger owners who still love the drivers sedan.

“The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. These men and women asked us for a slightly smaller, less ostentatious means to own a Rolls-Royce” said Rolls-Royce Chief Executive Officer Torsten Müller-Ötvös. “To create a new product that would resonate with our Ghost clients for the next ten years meant we had to listen carefully to their demands. Today we set new standards in customer centricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients.

The only components that we carried over from the first Goodwood Ghost were the Spirit of Ecstasy and umbrellas. Everything else was designed, crafted and engineered from the ground up. The result is the most technologically advanced Rolls-Royce yet. It distills the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.”

Visually this translates to a wider and longer model with long sweeping lines of the exterior and new detailing like the Pantheon grille being “partially” illuminated via 20-LED downlighting and slimmer laser headlights.

The interior of the Ghost has also been updated with 388 individual leather panels joined with a simplified straight stitch line (a deliberate move away from some of the more intricate stitching designs favored by other automakers) and a new Starlight Headliner with 850 individual stars that migrates down to the dashboard where another 152 twinkling LEDs illuminate the passenger’s dashboard.

Powered by a 6.75-liter V12 engine capable of producing 563 horsepower and 627 lb.ft of torque (same as the Cullinan), the new Ghost can reach 0-60mph in 4.6 seconds and a top speed of 155mph. It also marks a departure from the BMW 7-Series platform and is now built on the same trademark rigid aluminum spaceframe architecture as the Phantom and Cullinan, incorporating elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering.

Signature Rolls-Royce features like the magic ride experience has also been given an upgrade thanks to the enhanced “Planar Suspension System” that allows the new Ghost to anticipate and react to even the most demanding road surface and offer a “sense of flight on land” never before achieved by a motor car.

In a first for the Ghost, electric power assistance has also been added to the opening function of the coach doors (previously only available on the closing function) so that the door automatically opens to a set point when the door handle is held.

As always, there are virtually limitless ways to customize the new Rolls-Royce Ghost, so for more information and accurate pricing, head to the website.