Lamborghini Announces $1.8 Billion Plan For Electric Future and First Fully-Electric Model

Lamborghini President Stephan Winklemann says the company will invest $1.8 billion over the next four years to develop a sustainable future for the brand and their first full-electric production model.

In a presentation titled “Direzione Cor Tauri” (Towards Cor Tauri), Lamborghini President Stephan Winklemann has revealed Lamborghini’s roadmap towards the “decarbonization of future Lamborghini models” and a planned $1.8 billion (1.5 billion euros) investment over the next four years to help achieve the goal.

Coming back to the office last December after COVID-19 lockdowns, President Stephan Winklemann and the team recognized that the world is at a crossroads in terms of sustainability and electrification, and they needed to figure out how best to lead Lamborghini into the future.

For the super sports car company to grow forward in strength, Winklemann noted Lamborghini needs to comply with C02 regulations and Euro 7 targets while finding a balance between reducing emissions and delivering sports cars with even more performance than previous models to meet customers expectations.

Referring to the bull logo first chosen by Ferruccio Lamborghini in 1963, Lamborghini’s new roadmap “Cor Tauri” is named for the Cor Tauri star in the Taurus constellation (and is the brightest one) and represents Lamborghini’s move towards an electric future in three stages:

Cor Tauri Stage One: A Celebration of Combustion (2021-2022)

The first stage of “Cor Tauri” invariably heralds the last of Lamborghini’s famed combustion engine models and will be “characterized by the development of combustion engines for versions that pay homage to the brand’s glorious history and iconic products past and present.” For 2021 will look like the current Urus, Aventador, and Huracan lines and two additional V12 models that will be announced later this year.

Cor Tauri Stage Two: Hybrid Transition (by the end of 2024)

Lamborghini will launch its first hybrid series production car in 2023 and, by the end of 2024, plans to have the entire range electrified.

Lamborghini’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.

Cor Tauri Stage Three: First Fully-Electric Lamborghini (second half of the decade)

By the second half of the decade, Lamborghini expects the acceleration of full-electric vehicles to be well underway.

Plans are also in place to introduce Lamborghini’s first fully-electric vehicle, the fourth model, alongside their “entry-level” and “top-of-the-line” supercar and SUV models.

“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects,” says Stephan Winklemann, Lamborghini President & CEO. “Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”

Lamborghini’s 160,000 square-meter production factory and office site at Sant’Agata Bolognese have already been C02 neutral since 2015, and further plans are in place to continue to comply with strict C02 regulations and focus on environmental protection and sustainability.