Bugatti Showroom Returns To Paris After Almost 80 Years

For the first time in almost 80 years, Bugatti is returning to the capital of France and opening its doors to welcome guests into their new boutique in Neuilly-sur-Seine.

Created in partnership with Groupe Schumacher, an automotive dealership with a luxury division, the new Paris based Bugatti showroom is the first to feature Bugatti’s new corporate design and will offer a small piece of the Molsheim experience in the French capital.

Located at ground level, especially to catch the attention of passers by and enthusiasts, the Neuilly-sur-Seine based showroom is in a city on the outskirts of western Paris and considered one of the wealthiest municipalities in France. It has also been home to the former President of France, Nicolas Sarkozy.

Like the cars themselves the Bugatti showroom has been meticulously assembled with a proportional amount of manual craftsmanship. Bugatti has drawn subtle inspiration between its home in Molsheim covered in trees and fallow deer, by creating a lounge area in the Paris showroom that extends into an idyllic garden.

Groupe Schumacher CEO, Edouard Schumacher stated, “We envisioned a place where, in absolute discretion and confidentiality, we would be able to welcome our clients and give them a tailored service. A place in Paris where time stops.”

This new showroom marks a new return to Paris for Bugatti with the last corporate presence being there nearly 80 years ago. In the 1920’s, Bugatti founder Ettore set up the brand’s first showroom in the very same suburb as the new one today, however just on a different avenue. Neuilly-sur-Seine also happens to be the suburb in which Ettore spent his last days. As far as history goes, it is also interesting to note that Groupe Schumacher, Bugatti’s new showroom partner, started business in 1947, the same year Ettore passed away.

“It’s a real honor for us to have been chosen by Bugatti to represent this iconic brand. We are particularly happy to be the first dealership in the world that proposes the new Bugatti visual identity”, states Edouard Schumacher.

Up until now, French locals have had to visit Bugatti headquarters at Molsheim, Alsace (approximately 4.5 hours drive), or one of nearby dealers in London, Switzerland or Monaco to make a purchase.

For those who are interested, the Bugatti Paris concession welcomes you at:
181 Avenue Achille Peretti in Neuilly-sur-Seine.
Hours: Monday to Friday from 10 a.m. to 6 p.m., Saturday from 10 a.m. to 2 p.m. and by appointment.
Phone: 01 70 38 65 18
E-mail: contact@bugatti-paris.fr