Stephan Winklemann Explains the Bugatti Chiron Pur Sport in Detail

Bugatti President Stephan Winklemann and colleagues explain the finer details of the new €3 million Bugatti Chiron Pur Sport revealed earlier this month.

Leading a presentation from Bugatti’s stately headquarters at the Château St. Jean and Bugatti Atelier in Molsheim earlier this month, President Stephen Winklemann was joined by Managing Director of Production and Logistics Christophe Piochon, Head of Development Stefan Ellrot and Deputy Design Director Frank Heyl as they elaborated on the aspects that make the Chiron Pur Sport what it is.

Standing alongside the new Bugatti Chiron Pur Sport and Bugatti’s most recent offerings, the “Golden Era inspired” La Voiture Noir, the EB110 inspired Centodieci and the record breaking Chiron Super Sport 300+, Stephan Winklemann introduced the Bugatti Chiron Pur Sport.

Speaking on the overall design, Stephan referenced the immediate visual points of difference from the original Chiron, beginning with the large rear wing and massive rear diffuser before moving onto the larger air intakes at the front of the car that help to improve aerodynamics and increase downforce.

Focusing on the wheel design, Stephan noted the wheels have “negative camber of 2.5 degrees” (meaning the bottom of the specially designed tyres sit further out than at the top), with springs 60% stiffer compared to the Chiron and gear ratio shortened by 18%, which improves the elasticity of the car by 40%. This combined with an overall weight reduction and a weight to power ratio of 1:1.8 means the Chiron Pur Sport is capable of hitting 0-62mph in 2.3 seconds.

Commenting on the technical aspects of the Chiron Pur Sport, Bugatti’s Head of Development Stefan Ellrot drew attention to the fact that “the W16 engine has been increased maximum revs 200rpm leading to 6900rpm (in total), which fits together with the gearbox with the shortened gear ratios and all 7 gears, optimizing acceleration but more importantly, increasing the elasticity up to 40-45% which you can feel immediately when driving the car.”

Reflecting on the finer aesthetic details of the Bugatti Chiron Pur Sport, Deputy Design Director Frank Heyl was quick to again emphasize “form follows performance”, noting that the front air takes of the Pur Sport have been increased and the horseshoe design enlarged significantly to make it look more aggressive while assisting aerodynamics and being careful not to detract from the overall performance.

At the rear of the car, the unmissable 1.9 meter rear wing has been designed to help counterbalance the increased downforce created by the front of the car and visually speaking, a new horizontal split has been introduced that acts to reduce the visual height of the car, making it appear lower to the ground and more streamlined.

Production of the 60 limited edition Bugatti Chiron Pur Sport’s is expected to begin second half of 2020 with prices starting at €3 million excluding VAT.