Lifestyle

TAG Heuer & Porsche Officially Join Forces In New Partnership

Published

on

TAG Heuer and Porsche have made it official with a new partnership that will see the brands collaborate on a range of joint projects in the future, starting with the new TAG Heuer Carrera Porsche Chronograph watch.
The new TAG Heuer Carrera Porsche Chronograph Watch. Credit: TAG Heuer

TAG Heuer and Porsche have recently announced a new partnership based on their shared love of motorsports and racing, which will begin with the TAG Heuer Carrera Porsche Chronograph release.

While TAG Heuer and Porsche have long crossed paths over the years in various “friend of a friend” circumstances and even shared the name “Carrera” in both automotive and watch models (thanks to the inspiration of the 1950’s Carrera Panamericana road race), this is the first time they’ve made it official.

Porsche detailing on bezel and signature red, black and grey colors. Credit: TAG Heuer

The new partnership will see TAG Heuer and Porsche collaborate on a range of joint projects focused on their shared commitment to speed and precision sports, including Formula E, FIA World Endurance Championship, the Porsche TAG Heuer Esports Supercup, golf, and tennis.

The automotive kind of “Carrera”. Credit: Porsche/TAG Heuer

Commenting on the new partnership, new TAG Heuer CEO Frédéric Arnault noted, “TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

To kick off the partnership, the brands have created the new TAG Heuer Carrera Porsche Chronograph special edition, powered by TAG Heuer’s Calibre Heuer 02 Automatic with a power reserve of 80 hours.

TAG Heuer Carrera Porsche Chronograph Special Edition with Calibre Heuer 02 Automatic. Credit: TAG Heuer

The watch utilizes a 44mm steel polished case with the tachymeter scale engraved on the ceramic bezel and features Porsche’s red, black and grey colors and either a black calf leather strap with hand stitching, reminiscent of Porsche’s upholstery or a steel H-shape bracelet.

Available with calf leather or polished steel bracelet. Credit: TAG Heuer

The TAG Heuer Carrera Porsche Chronograph Special Edition 44mm Calibre Heuer 02 Automatic is priced at USD$5,850 and is available online at TAG Heuer.

Comments

Trending

Exit mobile version