Jacob & Co Reveals One-Off Billionaire ASHOKA Diamond Watch

Jacob & Co’s Billionaire ASHOKA Watch features over 189 carats of ASHOKA cut diamonds and will be the only one ever made.

New York based jeweler and watchmaker Jacob & Co are renowned for show-stopping timepieces and none more so than the new Billionaire ASHOKA.

Created as an updated version of Jacob & Co’s first Billionaire watch first introduced in 2015 at Baselworld and created in collaboration with Flavio Briatore of Billionaire Lifestyle SARL, the Billionaire ASHOKA instead features unique proprietary cut ASHOKA diamonds from William Goldberg.

Named after one of India’s greatest third-century emporer’s, King Ashoka Maurya, an ASHOKA cut diamond is a rectangular shape with rounded corners and 62 precisely-cut facets that make the diamond appear 30% larger than an emerald cut diamond of the same weight.

Enclosing the 18-carat white gold case and skeletonized caliber entirely in the ASHOKA diamonds, the Billionaire ASHOKA watch has a total carat weight of 189 pieces. It is powered by the JCAM09 caliber tourbillon movement created by Jacon & Co’s Swiss-based watchmakers, giving it 72 hours of power reserve.

Due to the precise cut of the ASHOKA diamond, less than 1% off all rough diamonds are even eligible to be considered, making the Billionaire ASHOKA extremely unique. Jacob & Co have explicitly stated they will only be producing one limited edition of this watch.

While no prices have been released yet as a ballpark figure, Floyd Mayweather reportedly purchased the original Billionaire watch for $18 million in 2018.