Jaeger-LeCoultre Celebrates 90th Anniversary of the Reverso Watch

Luxury watchmaker Jaeger-LeCoultre has celebrated 90 years of the Reverso watch with a special 90th-anniversary edition and a luxury coffee table book from Assouline.

Initially created at the height of the Art Deco period, Jaeger-LeCoultre’s iconic Reverso watch was created in 1931 for “sporting gentlemen” (specifically polo players) and designed with a reversible case to protect the glass face from physical contact.

Now 90 years on and well over 50 different calibers and hundreds of dials later, Jaeger-Coultre are celebrating the watches 90th anniversary with a special anniversary edition and a luxury coffee table book produced in collaboration with luxury publisher Assouline.

Detailing the colorful history of one of the world’s most recognizable watches, horological historian Nicholas Foulkes tells the fascinating story of the founders of Jaeger-LeCoultre, the Reverso’s evolution over the last nine decades, and explores the stories of over a dozen Reverso owners.

For watch owners wanting to join the celebrations, the Reverso Tribute Duoface Fagliano, Jaeger-LeCoultre’s 90th-anniversary edition watch features a burgundy-red dial on one side (inspired by the early use of color in Reverso’s) and a silver-colored circular design with Clous de Paris guilloche on the reverse, all housed in a with and pink gold case with an original strap designed by Casa Fagliano, the world-famous Argentinian maker of polo boots.

Combining the dual-time zone complication of the Duoface with the simplicity of the Tribute collection, the new timepiece is powered by the hand-wound Calibre 854A/2 and has a power reserve of 42 hours.

The Jaeger-LeCoultre Reverso Tribute Duoface Fagliano is limited to 190 pieces, priced at US$23,900 and available through boutiques only.

The Jaeger-LeCoultre: Reverso coffee table book by Assouline is priced at US$195 and will be available from the February 1st.