New Rolls-Royce Roadster: The Dawn Silver Bullet Collection

Rolls-Royce embodies the spirit of the roaring twenties by introducing its first Collection Car of the new decade, the Dawn Silver Bullet Collection.

• New Rolls-Royce open-top roadster
• Limited to 50 examples
• An ode to the 1920’s

The 1920’s are frequently referred to as the “Roaring Twenties” while in Europe they’re sometimes referred to as the “Golden Age” because of the economic boom following World War I. In France you may hear the period referred to as the “Crazy Years”.

The Roaring Twenties were a period in history of dramatic social and political change. For the first time ever, more Americans lived in cities than on farms.Some countries saw the rise of radical political movements while others had a social, artistic, and cultural explosion.

America, for one, tried to assert some control over the unruly immigrant masses who crowded the nation’s cities with the Prohibition. This was a nationwide constitutional ban on the production, importation, transportation, and sale of alcoholic beverages from 1920 to 1933

America’s total wealth more than doubled between 1920 and 1929, and this economic growth swept many Americans into an affluent “consumer society.” Americans had extra money to spend and they spent it on consumer goods, with the most important consumer product of the 1920s being the automobile, as cars gave young people the freedom to go where they pleased and do what they wanted.

With the 1920’s ending, many were left with a prosperity hangover. In September and October 1929 the London Stock Exchange and Wall Street Crash occurred, marking the beginnings of the Great Depression.

100 years on from the beginning of the crazy years, 2020 finds Rolls-Royce attempting to capture the carefree attitude of those far-off days in a bold, contemporary car designed for today’s non-conformists and pleasure-seekers. The car is the first Collection Car from Rolls-Royce for the new decade and is the Rolls-Royce Dawn Silver Bullet Collection.

This open-top roadster iteration of Rolls-Royce Dawn is designed to be like a silver bullet and features a dash in a newly commissioned ultra-metallic silver bespoke paint finish. Also greeting the driver and companion as they step in is a contemporary and unique open-pore carbon fibre fascia. Continuing to draw inspiration from the famed fashion of rebellious youth from the 1920’s, the Dawn Silver Bullet’s transmission tunnel has been quilted in a way that draws inspiration from trendy A-1 style brown leather jackets of the era while the aero cowling windbreak displays the Silver Bullet name via machined text on a vapor-blasted titanium surface.

Contrasting the car’s silver hue, The Dawn Silver Bullet Collection features some dark exterior detailing with dark headlights and a new dark front bumper finisher which is then complimented with part-polished wheels that offer a translucent shadow finish with a single silver pinstripe.

The Rolls-Royce Dawn Silver Bullet Collection will be limited to just 50 cars worldwide.