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Lamborghini Will No Longer Be Attending Auto Shows Like the Geneva Motor Show



Lamborghini’s Head of Marketing Katia Bassi has revealed the Italian supercar automaker will not be attending future auto shows as part of their strategy moving forward.
Lamborghini Reveal at International Motor Show
International reveals at large scale motor shows will become a thing of the past. Credit: Lamborghini

It looks like Lamborghini are set to abandon traditional motor shows in favor of more tailored experiences for their customers.

While this is sad news for the enthusiasts simply looking to catch a glimpse of the latest Lamborghini reveals at an international auto show, it means the Italian supercar brand is going to be able to focus on more intimate events for their clients in locations like Pebble Beach in the USA and Goodwood in the UK. 

In an interview with Autocar India, Automobili Lamborghini Chief Marketing and Communications Officer Katia Bassi shared, “We decided to abandon the motor shows because we increasingly believe that to have an intimate relationship with the customer is key and motor shows are no longer aligned with our philosophy.”

Lamborghini Marketing Officer Katia Bassi
Lamborghini’s Chief Marketing and Communications Officer Katia Bassi. Credit: Lamborghini

“Motor shows in their traditional format have provided an opportunity for people to see new cars and technologies under one roof in a timely way, but influences such as the internet and social media have fundamentally changed that traditional motor show role. Moreover, Lamborghini needs to consider its customers, who want exclusivity, personalization and one-to-one contact with our cars and our personnel.”

This means that the reveal of the limited edition Lamborghini Sián FKP 37 at the 2019 Frankfurt Motor Show was the final large-format auto event for the brand and the last chance for the general public to get up close and personal with the lean mean machines. 

With approx. 20% of the brand’s supercar owners being under the age of 30, Lamborghini is still especially keen to remain connected with their younger demographic with Katia Bassi noting “So, you can imagine we are between the millennials and Gen Z and therefore, to have their inputs in what they see Lamborghini should be in the near future is important to us. Having their input would give us the opportunity to make a predictive marketing strategy.”

Lamborghini Sián FKP 37 launched at an e-sports event. Credit: Lamborghini

To this end, Lamborghini has ventured into new territory including partnerships with video game creators like Playstation’s Gran Turismo and Xbox’s Forza Motorsport to allow the younger generation to get a taste for the supercars on the track along with collaborations with LEGO for budding supercar engineers and builders to create their own masterpieces. 

LEGO technic Lamborghini Sian Packaging
LEGO Technic Speedchampion Lamborghini Sián FKP 37. Credit: Lamborghini

For the established clientele, Katia Bassi has also confirmed Lamborghini would still be looking to create a “constant program of exclusive events,” including the “unveils of exclusive new cars in special locations, exclusive tours and driving programmes for both customers and prospects, and lifestyle events where we can invite our clients, prospects and VIPs”.

First hybrid Lamborghini Sián top rear 3-4 view

So while it is sad to think that the iconic designs like the Aventador, Huracán, and Sián will not be seen on a large scale any time soon it is clear Lamborghini is still looking to deliver value but in a more personalized way. 


Luxury Cars

Limited Edition Rolls-Royce Wraith Kryptos Made For Those Who Love Puzzles



The limited-edition Rolls-Royce Wraith Kryptos comes with a secret code to crack and only two people in the world know the answer.
Rolls-Royce Wraith Kryptos Collection Front Side View
The Rolls-Royce Wraith Kryptos in “Kryptos Green”. Credit: Rolls-Royce Motor Cars

The Rolls-Royce Bespoke team is responsible for some of the most creative and imaginative editions designed. Now it looks like they’re adding a puzzling edition to keep car owners on their toes – the Rolls-Royce Wraith Kryptos Collection.

Limited to 50 vehicles in total, the special Wraith Kryptos, which comes in a unique “Kryptos Green”, incorporates a series of complex ciphers throughout the design for owners looking for a one-of-a-kind challenge.

Rolls-Royce Wraith Kryptos Collection Starlight Headliner
Matrix-like Starlight Headliner. Credit: Rolls-Royce Motor Cars

“The name Kryptos is derived from Ancient Greek, referring to something unseen, hidden and coded, mythical even” shared Rolls-Royce Bespoke Designer, Katrin Lehmann. “Ciphers can be traced through millennia, capturing the imagination of some of the world’s most brilliant minds.

“As a designer, I’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.”

Rolls-Royce Wraith Kryptos Collection Spirit of Ecstasy
The puzzle starts with the Spirit of Ecstasy. Credit: Rolls-Royce Motor Cars

For the uninitiated, the encrypted cipher codes look like an intricate embellishment woven throughout the car design. However, for the code-breakers, the mysterious journey begins with dot-dash engraving found at the base of the Spirit of Ecstasy and carries on throughout the rest of the car and can be found in the external coach striping, embroidered headrests and “Matrix” look starlight headliner.

Rolls-Royce Wraith Kryptos Collection Cryptic Details
…and continues through to the interior of the Wraith Kryptos. Credit: Rolls-Royce Motor Cars

Owners who think they have cracked the code can submit their answers to the invite-only Rolls-Royce Whispers app. However, only two people at the Rolls-Royce headquarters are privy to the answer, kept in a sealed envelope in the safe of the Chief Executive Officer at Goodwood, West Sussex.

Rolls-Royce Wraith Kryptos Collection Interior
Kryptos Green detailing throughout the interior. Credit: Rolls-Royce Motor Cars

Sharing on the concept of the Rolls-Royce Wraith Kryptos Torsten Müller-Ötvös, current CEO of Rolls-Royce Motor Cars, commented, “The brilliant and creative minds of our Rolls-Royce Bespoke Collective have excelled once again, creating an extraordinarily contemporary and compelling iteration of Wraith. The Wraith Kryptos Collection, on first glance, is a statement of dynamism. On closer examination, a series of messages are hidden behind a unique Rolls-Royce cipher. I look forward to seeing whether any of our clients will crack the code!”

Rolls-Royce Wraith Kryptos Collection Aerial View

No word has been given yet on pricing for the Rolls-Royce Wraith Kryptos Collection, but it’s most likely the Sherlock Holmes experience will come at a premium to the standard Wraith.

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New Lamborghini Sián Roadster Hybrid: Only 19 Will Be Made



The already sold-out Lamborghini Sián Roadster is the company’s first hybrid roadster and is powered by a supercapacitor instead of lithium-ion cells.
The Lamborghini Sián Roadster hybrid super sports car.
The Lamborghini Sián Roadster hybrid super sports car. Credit: Lamborghini

Lamborghini has officially revealed the new Lamborghini Sián Roadster – inspired by the Sián FKP 37 hybrid concept car first unveiled at the 2019 Frankfurt Motor Show.

After a week of Lamborghini teasing their new release with ambiguous images across social media, the Italian supercar maker has come forth with the latest hybrid creation.

Limited to only 19 vehicles (which are already sold-out), the Sián Roadster is the company’s first hybrid roadster and powered by Lamborghini’s 6.5-liter V12 engine with unique hybrid technologies that can produce up to 819 horsepower (602kW) of thermal and electric power.

Lamborghini Sian Roadster Hybrid Rear Side View
The Lamborghini Sián Roadster will produce up to 819 horsepower. Credit: Lamborghini

“The Sián Roadster encapsulates the spirit of Lamborghini,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. “It is the expression of breathtaking design and extraordinary performance, but most importantly embodies important future technologies. The Sián’s innovative hybrid powertrain heralds the direction for Lamborghini super sports cars, and the open-top Sián Roadster affirms a desire for the ultimate lifestyle Lamborghini as we move towards a tomorrow demanding new solutions.”

Only 19 Lamborghini Sián Roadster's will be built.
Only 19 Lamborghini Sián Roadster’s will be built. Credit: Lamborghini

Unlike many other electric vehicle manufacturers, the Sián Roadster uses a supercapacitor developed in collaboration with MIT in Boston, which can store ten more times power than lithium-ion batteries and delivers optimum performance.

Located in the bulkhead between the cockpit and engine, the supercapacitor and e-motor system weighs only 34kg and works in conjunction with the V12 engine and a new powertrain.

Sian Roadster Hybrid Interior Cockpit
The Sián Roadster’s new interior cockpit design. Credit: Lamborghini

The 48-volt e-motor itself delivers an additional 34hp for a total of 819hp (602kW), allowing the Sián Roadster to reach a top speed of over 218mph/350kmh and accelerate from 0 – 60mph 100kmh in less than 2.8 seconds.

The e-motor system also provides immediate response and supports low-speed manoeuvres (like reversing and parking) with electric power.

Lamborghini interior customisation
Endless customisation opportunities available to owners. Credit: Lamborghini

Another feature of the Sián Roadster is the regenerative braking system specially developed by Lamborghini. Unlike regular lithium-ion batteries, the supercapacitor’s symmetric behavior means that they can be charged and discharged with the same power, meaning the Sián’s energy storage system charges every time the vehicle brakes.

Each time the driver brakes, energy is stored in an instantly-available power boost which the driver can draw on immediately when accelerating away (making it 10% faster than a vehicle without this system).

Lamborghini Sian Roadster Tail lights exhaust rear view
Lamborghini Sián Roadster debuts in “Blu Uranas”. Credit: Lamborghini

Design-wise, the launch model of the Sián Roadster debuted in a color known as “Blu Uranas” with “Oro Electrum” wheels and “Blu Glauco” detailing, specially selected by Lamborghini’s Centro Stile and Ad Personam departments.

Carrying the unmistakable Lamborghini hexagonal DNA throughout the entire design, the Sián Roadster shares many of the same design elements of the coupe version, although it adds new details like the engine bonnet, the roll bar integrated into the front windscreen and aerodynamic wind vanes.

Sian Roadster Hybrid Rear View
Lamborghini’s hexagonal DNA continues through with the Sián Roadster. Credit: Lamborghini

No prices have been announced yet, but with all 19 limited editions already sold, you’ll most likely have to sell a kidney to get one anyway.

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The New James Bond Aston Martin DB5 Goldfinger Continuation



Fancy yourself the next James Bond? The new Aston Martin DB5 Goldfinger Continuation, complete with all its gadgets might just be your cup of tea.
Aston Martin DB5 Goldfinger Continuation Edition. Credit: Aston Martin
Aston Martin DB5 Goldfinger Continuation Edition. Credit: Aston Martin

After more than 50 years, Aston Martin has decided it is high time the gadget cars of the early James Bond make a comeback, with the first “Job 1” DB5 Goldfinger Continuation rolling off the production line (after a few extra modifications from the “Q’s” at Aston Martin).

Limited to 25 editions and built in collaboration with EON Productions, the new Goldfinger DB5 continuation model is the first new DB5 to be built in more than 50 years.

The Aston Martin DB5 Goldfinger Continuation's rear smoke screen delivery system in action. Credit: Aston Martin
The Aston Martin DB5 Goldfinger Continuation’s rear smoke screen delivery system in action. Credit: Aston Martin

Originally built between 1963 and 1965, only 900 saloon examples of the classic Aston Martin DB5 were originally constructed, but thanks to its iconic appearance in the 1964 James Bond film “Goldfinger,” it has since been dubbed by some as “the most famous car in the world.”

Exterior paint color "Silver Birch" just like the original. Credit: Aston Martin
Exterior paint color “Silver Birch” just like the original. Credit: Aston Martin

Marek Reichman, Chief Creative Officer of Aston Martin Lagonda, said: “The DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association with James Bond. To see, the first customer car finished, and realise that this is the first new DB5 we have built in more than half a century, really is quite a moment.

“It is a genuine privilege, and significant responsibility, to have been involved in the shaping of this new DB5 and to be helping to lead the creation of new versions of this automotive icon. I’m absolutely certain that the 25 lucky owners who are beginning to take delivery of these cars will be thrilled with them.”

These days the new DB5 Goldfinger Continuation takes around 4,500 hours of construction to create a working car complete with many of the operable gadgets from the movie, created by Bond film special effects supervisor Chris Corbould OBE.

Sharing the original DB5 styled aluminum exterior body panels and an authentic DB5 mild steel chassis structure, the new DB5 Goldfinger Continuations are powered by a 4.0-liter naturally aspirated inline six-cylinder engine and are only available in one exterior color – “Silver Birch,” just like the original James Bond car.

The Aston Martin DB5 Goldfinger Continuation interior. Credit: Aston Martin
The Aston Martin DB5 Goldfinger Continuation interior. Credit: Aston Martin

It’s important to note the Aston Martin DB5 Goldfinger Continuation is not “road-legal,” (which is slightly disappointing if we’re honest and rules out about 98% of the locations you’d want to test out the gadgets). However, if its any consolation, you could still take it to a track to test out the following list of Bond-inspired gadgets.

Aston Martin DB5 Goldfinger Continuation Exterior Gadgets:
  • Rear smoke screen delivery system
  • Rear simulated oil slick delivery system
  • Revolving number plates front and rear (triple plates)
  • Simulated twin front machine guns
  • Bullet resistant rear shield
  • Battering rams front and rear
  • Simulated tyre slasher
  • Removable passenger seat roof panel (optional equipment)
Rear simulated oil slick delivery system. Credit: Aston Martin
Rear simulated oil slick delivery system. Credit: Aston Martin
Revolving number plates for when you need to go incognito. Credit: Aston Martin
Revolving number plates for when you need to go incognito. Credit: Aston Martin
Aston Martin DB5 Goldfinger Continuation Interior Gadgets:
  • Simulated radar screen tracker map
  • Telephone in driver’s door
  • Gear knob actuator button
  • Armrest and center console-mounted switchgear
  • Under-seat hidden weapons/storage tray
  • Remote control for gadget activation
Simulated radar screen tracker map. Credit: Aston Martin
Simulated radar screen tracker map. Credit: Aston Martin
Gear knob actuator button. Credit: Aston Martin
Gear knob actuator button. Credit: Aston Martin
Telephone in drivers door. Credit: Aston Martin
Telephone in drivers door. Credit: Aston Martin
Remote control for gadget activation. Credit: Aston Martin
Remote control for gadget activation. Credit: Aston Martin

First deliveries of the 25 special DB5 Goldfinger Continuation vehicles to their owners have already commenced and will continue through the second half of 2020.

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