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Aston Martin & Bentley Motors Announce Job Losses of Up to 1,5000

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Aston Martin and Bentley Motors have both recently announced job cuts as part of cost-saving measures to cope with COVID-19 induced losses and company restructures.
Aston Martin’s new DBX SUV production facility in St Athan, Wales. Credit: Aston Martin

In a recent announcement from Aston Martin, the British auto manufacturer is set to cut up to 500 job roles from its 2600 workforce in a bid to save £38 million as part of its cost-saving strategies further compounded by the COVID-19 pandemic.

Likewise, Crewe based Bentley Motors has also announced a “voluntary release program” of up to 1000 job roles as part of their pre-planned “Beyond100” program which has been accelerated by the COVID-19 pandemic.

Aston Martin Job Cuts

Due to lower than expected production volume it was revealed, “Aston Martin will shortly launch a consultation process on proposals to reduce employee numbers by up to 500, reflecting lower than originally planned production volumes and improved productivity across the business.”

“Lower than planned production volumes” of certain models contributing to the cuts. Credit: Aston Martin

With a change of guard occurring on August 1 in the form of Aston Martin’s new CEO, former Mercedes-AMG boss Tobias Moers, the 107 year old British manufacturer will undertake a “fundamental reset, which includes a planned reduction in front-engined sports car production to rebalance supply to demand” to turn the company around which has already experienced a pre-tax loss of £118.9m in the first quarter of 2020.

The £38m savings will consist of £10m in previous savings announced earlier this year, £10m in operational cost savings, a planned £8m reduction in manufacturing costs and a further £10m reduction in capital expenditure.

“Aston Martin continues to take decisive action in other areas to reduce cost and remove non-critical expenditure from the business at every level, including in areas such as contractor numbers, site footprint, marketing and travel.”

By all accounts, it appears Aston Martin will hold back on the production of models like the Vantage and DB11 and instead focus on the company’s first SUV, the DBBX which reportedly has a strong order book for the expected summer deliveries.

Aston Martin DBX SUV
The anticipated Aston Martin DBX SUV will see deliveries begin later this year. Credit: Aston Martin

With the DBX SUV being produced at the new plant in St Athan, Wales, it is likely job losses will affect the Gaydon-based production plant first which is currently producing the Vantage and DB11 models and employs approx. 1600 staff.

“The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability.”

Bentley Job Cuts

In the same week, British based Bentley Motors likewise announced plans to cut up to 1,000 jobs which have been accelerated by the COVID-19 pandemic.

Currently employing 4,2000 staff at their Crewe based operations, the job losses would account for almost a quarter of their workforce mirroring the job losses announced last month by McLaren.

Bentley Motors Factory
The Bentley production plant in full swing. Credit: Bentley Motors

Bentley noted they had already been planning a restructure as part of a strategic 100 year plan coined “Beyond100” that would see Bentley “move towards becoming the world’s benchmark luxury car business, a leader in sustainable luxury mobility, financially resilient and recession-proof.”

The Beyond100 plan was to be announced in March however had been put off due to the COVID-19 pandemic.

In the recent statement released by Bentley regarding the job losses, the company states, “While Bentley’s direction and goals remain as defined in March, the significant effects on the short-term financial outlook for the company means that Bentley, with deepest regret, has today informed its 4,200 colleagues of a program to significantly reduce the size of the organisation through a voluntary release program.

Bentley Motors suspends production from 20th March 2020
Aerial view of Bentley’s Crewe based production facility. Credit: Bentley Motors

The statement continued saying “Steps had already been taken to cut or delay unnecessary spend without impacting future product plans. Recruitment was stopped, contractors were released across all business areas, pay was frozen and up to 66 per cent of colleagues at peak were placed on furlough. One further clear conclusion was that an urgent reduction in the workforce was unfortunately required. As a result, the company has launched a voluntary release program aimed at achieving this in the most caring and socially responsible way.

Letters have been issued to all colleagues outlining the personal financial terms of the offer based on length of service, age and salary. To make career transitions easier, Bentley is also providing financial support towards career guidance for all colleagues that choose to pursue a new professional direction. In the interest of protecting Bentley through this immediate crisis, avoiding any further reductions in colleague numbers, and securing the company’s future, Bentley is looking for as many as 1,000 colleagues to accept these terms.”

“However, Bentley cannot rule out future compulsory redundancies.”

Adrian Hallmark, chairman and chief executive officer of Bentley Motors, also stressed, “Losing colleagues is not something we are treating lightly but this is a necessary step that we have to take to safeguard the jobs of the vast majority who will remain, and deliver a sustainable business model for the future through our Beyond100 strategy. The voluntary release program at least allows the colleagues to make the personal choice and leave us with the most appealing and supportive offer possible within the circumstances.”

“COVID-19 has not been the cause of this measure but a hastener.”

Bentley Mulliner Continental GT Convertible Equestrian Edition outside castle
Bentley is looking to move forward strongly with their Beyond100 strategy. Credit: Bentley Motors

Owned by the Volkswagen Group, Bentley resumed production in early May following the COVID-19 induced closures and at the time had an 8 month order list to fill.

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The New $3.4 million Bugatti Chiron Sport “Les Légendes du Ciel”: Legends of Heaven

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Aviation-inspired Bugatti Chiron Sport “Les Légendes du Ciel” pays tribute to its racing driver from the “golden decade” and their love for flight.
The new aviation-inspired Bugatti Chiron Sport "Les Legends du Ciel". Credit: Bugatti
The new aviation-inspired Bugatti Chiron Sport “Les Legends du Ciel”. Credit: Bugatti

Bugatti’s latest limited-edition Chiron Sport “Les Légendes du Ciel” (translated as The Legends of Heaven) pays tribute to its historic racing drivers of the “golden decade,” many who were accomplished daredevil pilots with a need for speed.

Featuring an aviation-inspired paint color scheme in a matte-grey “Gris Serpent,” with a contrasting high gloss white stripe down the center, the new Bugatti Chiron Sport “Les Légendes du Ciel” takes inspiration from the 1920’s aircraft piloted by Bugatti drivers and is based on the Chiron Sport.

Matte-grey Gris Serpent with high gloss racing stripe. Credit: Bugatti
Matte-grey Gris Serpent with high gloss racing stripe. Credit: Bugatti

“Bugatti has had close associations with aviation since the company was established more than 110 years ago. Many successful Bugatti racing drivers, such as Albert Divo, Robert Benoist and Bartolomeo ‘Meo’ Costantini, flew for the French Air Force, the French aviator legend Roland Garros privately drove a Bugatti Type 18 to be as fast on the road as in the air,” says Stephan Winkelmann, President of Bugatti. “It is therefore almost an obligation for us today to pay tribute to the legends of that time and dedicate a special edition to them.”

Other small aeronautical details found on the exterior of the Bugatti Chiron Sport “Les Légendes du Ciel” include the small “Les Légendes du Ciel “logo on the front wings, the “Le Bleu-Blanc-Rouge” tricolor in Blue, White, and Red on the front area of the side sills and door entry lights that project the edition logo onto the ground when the doors are opened.

Le Bleu-Blanc-Rouge tricolor on the front area of the side door sills. Credit: Bugatti
Le Bleu-Blanc-Rouge tricolor on the front area of the side door sills. Credit: Bugatti

Bugatti has also chosen to use a fine light brown Gaucho” leather for the entire vehicle interior as a nod to the aircraft’s leather interiors of bygone eras. Further aviation references throughout the interior include the logo “Les Légendes du Ciel” found on the headrests and door panels with a hand-sketched racing scene as well as the special edition numbering “1 of 20”.

Light brown Gaucho" leather is used throughout the interiors. Credit: Bugatti
Light brown Gaucho” leather is used throughout the interiors. Credit: Bugatti

For owners that want a little something extra, comfort seats are offered as an additional upgrade, along with the optional glass roof “Sky View” through which occupants can gaze into the sky like in open-top aircraft of the past century.

Owners can upgrade to the "Sky-view" glass roof if desired. Credit: Bugatti
Owners can upgrade to the “Sky-view” glass roof if desired. Credit: Bugatti

Powered by the same iconic 8.0-liter W16 engine as the Chiron Sport, the new edition delivers 1,500 PS with 1,600-newton meters of torque and is electronically limited to a top speed of 260mph (420 km/h).

Production of the Bugatti Chiron Sport “Les Légendes du Ciel” is expected to begin at the end of this year and will be limited to 20 vehicles in total at €2.88 million (USD$3.4 million) each.

Bugatti Chiron Sport Legendes Du Ciel Side Rear View
Bugatti Chiron Sport Legendes Du Ciel Aerial Side Rear
Bugatti Chiron Sport Legendes Du Ciel Aerial View
Bugatti Chiron Sport Legendes Du Ciel Aerial Rear View
Bugatti Chiron Sport Legendes Du Ciel Grille View
"Le Bleu-Blanc-Rouge" tricolor in Blue, White, and Red on the front area of the side sills
"Les Légendes du Ciel"
Carbon fiber engine bay
Gaucho Leather interior
Bugatti Chiron Sport Legendes Du Ciel Leather Seats
Bugatti Chiron Sport Legendes Du Ciel Steering Wheel
Bugatti Chiron Sport Legendes Du Ciel Door Details
Bugatti Chiron Sport Legendes Du Ciel Console Insert

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McLaren Artura Teased As The Name of New Upcoming Hybrid Supercar

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McLaren has confirmed “Artura” will be the name of its new V6-based high-performance hybrid supercar.
McLaren Artura Hybrid Teaser
McLaren Artura will be UK automaker’s first series-production hybrid supercar. Credit: McLaren

McLaren Automotive has revealed the name for their first series-production hybrid supercar, which will be launched officially next year and named the “Artura.”

Known as a High-Performance Hybrid (HPH), the McLaren Artura is new in every respect and marks the beginning of a new era for the UK based automaker. Building on the experience gained through the development of both the McLaren P1TM hybrid hypercar in 2012 and later the Speedtail Hyper-GT, the Artura is expected to have incredibly quick times if the Speedtail Hyper-GT’s top speed of 250mph (403km/h) is anything to go by.

“Every element of the Artura is all-new,” says Mike Flewitt, Chief Executive Officer of McLaren Automotive. “From the platform architecture and every part of the High-Performance Hybrid powertrain, to the exterior body, interior and cutting-edge driver interface – but it draws on decades of McLaren experience in pioneering super-lightweight race and road car technologies to bring all of our expertise in electrification to the supercar class.”

McLaren Artura Hybrid Teaser Front On
Powered by a twin-turbocharged V6 petrol engine with electric motor. Credit: McLaren Automotive

The new McLaren Artura is said to sit between the GT and 720S in their lineup and will be built on a new McLaren Carbon Lightweight Architecture (MCLA) platform designed and manufactured at the McLaren Composites Technology Centre. It features a new compact twin-turbocharged V6 petrol engine and when combined with the lightweight High-Performance Hybrid powertrain and electric motor, retains the power and performance of McLaren’s much larger V8 engines.

For daily driving, the McLaren Artura will also run on electric power alone for emission-free urban journeys.

The McLaren Artura supercar will be on sale in the first half of 2021, with McLaren to reveal further details and pricing in the coming months.

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The 2021 Mercedes-Maybach S-Class Is Designed to Be Chauffeur Driven

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The new Mercedes-Maybach S-Class is more luxurious than the standard S-Class sedan and, with the Chauffeur package included, makes it an attractive option for the owner that needs to be driven daily.
Mercedes Maybach Front Side Profile
The new luxurious 2021 Mercedes-Maybach S-Class. Credit: Mercedes-Benz

Mercedes-Benz has unveiled the new top-of-the-line 2022 Mercedes-Maybach S-Class, which sees the wheelbase extended by seven inches (18cm) compared to the standard Mercedes-Benz S Class, and luxurious features like the Executive Seating and Chauffeur Package come as standard.

Designed to combine the Mercedes-Benz flagship model’s high-tech solutions with the exclusivity and tradition of Maybach, the Mercedes-Maybach S-Class was first launched in 2015 and has already sold approx. 60,000 vehicles to date.

Over 60,000 models have been sold since first launched in 2015. Credit: Mercedes-Benz
Over 60,000 models have been sold since first launched in 2015. Credit: Mercedes-Benz

Powered by a 4.0L twin-turbo V8 engine that delivers 496hp and 516lb-ft of torque and paired with AIRMATIC air suspension, the Mercedes-Maybach S-Class provides an ultra-smooth ride and remains popular to this day as a “car to be driven in” thanks to the comfort afforded by the extended rear area and the luxurious upgrades.

Extended wheelbase offers more cabin room than the standard Mercedes-Benz S-Class. Credit: Mercedes-Benz
Extended wheelbase offers more cabin room than the standard Mercedes-Benz S-Class. Credit: Mercedes-Benz

“With the new Mercedes-Maybach S-Class, we are emphasizing the progressive, modern approach of its exclusive product portfolio shortly before the 100th anniversary of Mercedes-Maybach automobiles,” says Dirk Fetzer, head of Mercedes-Maybach product management. “As they did then, today’s customers have high expectations of their exclusivity and individuality, elegant design and first-class standard of finish, all based on the latest technology. Especially with respect to comfort, safety and design, the new Mercedes-Maybach S-Class has unique selling features in the hotly contested luxury segment.”

Easily recognizable by the front chrome radiator grille marked “MAYBACH” and the distinctive bonnet with its chrome fin and wider rear doors, the Mercedes-Maybach S-Class has an elegant appearance, which can be further customized with the option of a two-tone paint finish. Other optional extras include electrically operated comfort rear doors.

The front chrome radiator grille of the Mercedes-Maybach S-Class. Credit: Mercedes-Benz
The front chrome radiator grille of the Mercedes-Maybach S-Class. Credit: Mercedes-Benz

The interior of the Mercedes-Maybach S-Class is essentially based on the new interior design of the Mercedes-Benz S-Class and shares the same sculptured appearance of the dashboard, center console, and armrests. Owners have the option of adding Ambience Lighting that features throughout the interior cabin.

Optional ambient lighting can be adjusted to suit the driving mood. Credit: Mercedes-Benz
Optional ambient lighting can be adjusted to suit the driving mood. Credit: Mercedes-Benz

In the latest model, the infotainment system MBUX (Mercedes-Benz User Experience) is even more personal and intuitive to use. On request, the MBUX Interior Assist can also be equipped in the rear of the Mercedes-Maybach S-Class.

MBUX Interior Assist recognizes the intentions of occupants and assists where needed. credit: Mercedes-Benz
MBUX Interior Assist recognizes the intentions of occupants and assists where needed. credit: Mercedes-Benz

Designed to recognize the intentions of the occupants of the vehicle, MBUX Interior Assist recognizes eye-direction, hand gestures, and the body language of the occupants to assist with automatic vehicle functions as the situation requires. The Mercedes‑Maybach S-Class can also recognize movements and gestures by the rear occupants with the help of 3D laser cameras in the roof liner. For example, the belt extender for the outer rear seats automatically offers up the seat belt when MBUX Interior Assist recognizes the occupant’s intention to reach for the belt by hand movements.

Luxurious rear seating so that passengers are comfortable whether working or resting. Credit: Mercedes-Benz
Luxurious rear seating so that passengers are comfortable whether working or resting. Credit: Mercedes-Benz

Deliveries of the new Mercedes-Maybach S-Class are expected to begin mid-2021, although no pricing has been announced.

Mercedes Maybach Rear Seats
Mercedes Maybach Seats
Mercedes Maybach Driving

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