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Aston Martin & Bentley Motors Announce Job Losses of Up to 1,5000

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Aston Martin and Bentley Motors have both recently announced job cuts as part of cost-saving measures to cope with COVID-19 induced losses and company restructures.
Aston Martin’s new DBX SUV production facility in St Athan, Wales. Credit: Aston Martin

In a recent announcement from Aston Martin, the British auto manufacturer is set to cut up to 500 job roles from its 2600 workforce in a bid to save £38 million as part of its cost-saving strategies further compounded by the COVID-19 pandemic.

Likewise, Crewe based Bentley Motors has also announced a “voluntary release program” of up to 1000 job roles as part of their pre-planned “Beyond100” program which has been accelerated by the COVID-19 pandemic.

Aston Martin Job Cuts

Due to lower than expected production volume it was revealed, “Aston Martin will shortly launch a consultation process on proposals to reduce employee numbers by up to 500, reflecting lower than originally planned production volumes and improved productivity across the business.”

“Lower than planned production volumes” of certain models contributing to the cuts. Credit: Aston Martin

With a change of guard occurring on August 1 in the form of Aston Martin’s new CEO, former Mercedes-AMG boss Tobias Moers, the 107 year old British manufacturer will undertake a “fundamental reset, which includes a planned reduction in front-engined sports car production to rebalance supply to demand” to turn the company around which has already experienced a pre-tax loss of £118.9m in the first quarter of 2020.

The £38m savings will consist of £10m in previous savings announced earlier this year, £10m in operational cost savings, a planned £8m reduction in manufacturing costs and a further £10m reduction in capital expenditure.

“Aston Martin continues to take decisive action in other areas to reduce cost and remove non-critical expenditure from the business at every level, including in areas such as contractor numbers, site footprint, marketing and travel.”

By all accounts, it appears Aston Martin will hold back on the production of models like the Vantage and DB11 and instead focus on the company’s first SUV, the DBBX which reportedly has a strong order book for the expected summer deliveries.

Aston Martin DBX SUV
The anticipated Aston Martin DBX SUV will see deliveries begin later this year. Credit: Aston Martin

With the DBX SUV being produced at the new plant in St Athan, Wales, it is likely job losses will affect the Gaydon-based production plant first which is currently producing the Vantage and DB11 models and employs approx. 1600 staff.

“The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability.”

Bentley Job Cuts

In the same week, British based Bentley Motors likewise announced plans to cut up to 1,000 jobs which have been accelerated by the COVID-19 pandemic.

Currently employing 4,2000 staff at their Crewe based operations, the job losses would account for almost a quarter of their workforce mirroring the job losses announced last month by McLaren.

Bentley Motors Factory
The Bentley production plant in full swing. Credit: Bentley Motors

Bentley noted they had already been planning a restructure as part of a strategic 100 year plan coined “Beyond100” that would see Bentley “move towards becoming the world’s benchmark luxury car business, a leader in sustainable luxury mobility, financially resilient and recession-proof.”

The Beyond100 plan was to be announced in March however had been put off due to the COVID-19 pandemic.

In the recent statement released by Bentley regarding the job losses, the company states, “While Bentley’s direction and goals remain as defined in March, the significant effects on the short-term financial outlook for the company means that Bentley, with deepest regret, has today informed its 4,200 colleagues of a program to significantly reduce the size of the organisation through a voluntary release program.

Bentley Motors suspends production from 20th March 2020
Aerial view of Bentley’s Crewe based production facility. Credit: Bentley Motors

The statement continued saying “Steps had already been taken to cut or delay unnecessary spend without impacting future product plans. Recruitment was stopped, contractors were released across all business areas, pay was frozen and up to 66 per cent of colleagues at peak were placed on furlough. One further clear conclusion was that an urgent reduction in the workforce was unfortunately required. As a result, the company has launched a voluntary release program aimed at achieving this in the most caring and socially responsible way.

Letters have been issued to all colleagues outlining the personal financial terms of the offer based on length of service, age and salary. To make career transitions easier, Bentley is also providing financial support towards career guidance for all colleagues that choose to pursue a new professional direction. In the interest of protecting Bentley through this immediate crisis, avoiding any further reductions in colleague numbers, and securing the company’s future, Bentley is looking for as many as 1,000 colleagues to accept these terms.”

“However, Bentley cannot rule out future compulsory redundancies.”

Adrian Hallmark, chairman and chief executive officer of Bentley Motors, also stressed, “Losing colleagues is not something we are treating lightly but this is a necessary step that we have to take to safeguard the jobs of the vast majority who will remain, and deliver a sustainable business model for the future through our Beyond100 strategy. The voluntary release program at least allows the colleagues to make the personal choice and leave us with the most appealing and supportive offer possible within the circumstances.”

“COVID-19 has not been the cause of this measure but a hastener.”

Bentley Mulliner Continental GT Convertible Equestrian Edition outside castle
Bentley is looking to move forward strongly with their Beyond100 strategy. Credit: Bentley Motors

Owned by the Volkswagen Group, Bentley resumed production in early May following the COVID-19 induced closures and at the time had an 8 month order list to fill.

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Limited Edition Rolls-Royce Wraith Kryptos Made For Those Who Love Puzzles

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The limited-edition Rolls-Royce Wraith Kryptos comes with a secret code to crack and only two people in the world know the answer.
Rolls-Royce Wraith Kryptos Collection Front Side View
The Rolls-Royce Wraith Kryptos in “Kryptos Green”. Credit: Rolls-Royce Motor Cars

The Rolls-Royce Bespoke team is responsible for some of the most creative and imaginative editions designed. Now it looks like they’re adding a puzzling edition to keep car owners on their toes – the Rolls-Royce Wraith Kryptos Collection.

Limited to 50 vehicles in total, the special Wraith Kryptos, which comes in a unique “Kryptos Green”, incorporates a series of complex ciphers throughout the design for owners looking for a one-of-a-kind challenge.

Rolls-Royce Wraith Kryptos Collection Starlight Headliner
Matrix-like Starlight Headliner. Credit: Rolls-Royce Motor Cars

“The name Kryptos is derived from Ancient Greek, referring to something unseen, hidden and coded, mythical even” shared Rolls-Royce Bespoke Designer, Katrin Lehmann. “Ciphers can be traced through millennia, capturing the imagination of some of the world’s most brilliant minds.

“As a designer, I’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.”

Rolls-Royce Wraith Kryptos Collection Spirit of Ecstasy
The puzzle starts with the Spirit of Ecstasy. Credit: Rolls-Royce Motor Cars

For the uninitiated, the encrypted cipher codes look like an intricate embellishment woven throughout the car design. However, for the code-breakers, the mysterious journey begins with dot-dash engraving found at the base of the Spirit of Ecstasy and carries on throughout the rest of the car and can be found in the external coach striping, embroidered headrests and “Matrix” look starlight headliner.

Rolls-Royce Wraith Kryptos Collection Cryptic Details
…and continues through to the interior of the Wraith Kryptos. Credit: Rolls-Royce Motor Cars

Owners who think they have cracked the code can submit their answers to the invite-only Rolls-Royce Whispers app. However, only two people at the Rolls-Royce headquarters are privy to the answer, kept in a sealed envelope in the safe of the Chief Executive Officer at Goodwood, West Sussex.

Rolls-Royce Wraith Kryptos Collection Interior
Kryptos Green detailing throughout the interior. Credit: Rolls-Royce Motor Cars

Sharing on the concept of the Rolls-Royce Wraith Kryptos Torsten Müller-Ötvös, current CEO of Rolls-Royce Motor Cars, commented, “The brilliant and creative minds of our Rolls-Royce Bespoke Collective have excelled once again, creating an extraordinarily contemporary and compelling iteration of Wraith. The Wraith Kryptos Collection, on first glance, is a statement of dynamism. On closer examination, a series of messages are hidden behind a unique Rolls-Royce cipher. I look forward to seeing whether any of our clients will crack the code!”

Rolls-Royce Wraith Kryptos Collection Aerial View

No word has been given yet on pricing for the Rolls-Royce Wraith Kryptos Collection, but it’s most likely the Sherlock Holmes experience will come at a premium to the standard Wraith.

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New Lamborghini Sián Roadster Hybrid: Only 19 Will Be Made

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The already sold-out Lamborghini Sián Roadster is the company’s first hybrid roadster and is powered by a supercapacitor instead of lithium-ion cells.
The Lamborghini Sián Roadster hybrid super sports car.
The Lamborghini Sián Roadster hybrid super sports car. Credit: Lamborghini

Lamborghini has officially revealed the new Lamborghini Sián Roadster – inspired by the Sián FKP 37 hybrid concept car first unveiled at the 2019 Frankfurt Motor Show.

After a week of Lamborghini teasing their new release with ambiguous images across social media, the Italian supercar maker has come forth with the latest hybrid creation.

Limited to only 19 vehicles (which are already sold-out), the Sián Roadster is the company’s first hybrid roadster and powered by Lamborghini’s 6.5-liter V12 engine with unique hybrid technologies that can produce up to 819 horsepower (602kW) of thermal and electric power.

Lamborghini Sian Roadster Hybrid Rear Side View
The Lamborghini Sián Roadster will produce up to 819 horsepower. Credit: Lamborghini

“The Sián Roadster encapsulates the spirit of Lamborghini,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. “It is the expression of breathtaking design and extraordinary performance, but most importantly embodies important future technologies. The Sián’s innovative hybrid powertrain heralds the direction for Lamborghini super sports cars, and the open-top Sián Roadster affirms a desire for the ultimate lifestyle Lamborghini as we move towards a tomorrow demanding new solutions.”

Only 19 Lamborghini Sián Roadster's will be built.
Only 19 Lamborghini Sián Roadster’s will be built. Credit: Lamborghini

Unlike many other electric vehicle manufacturers, the Sián Roadster uses a supercapacitor developed in collaboration with MIT in Boston, which can store ten more times power than lithium-ion batteries and delivers optimum performance.

Located in the bulkhead between the cockpit and engine, the supercapacitor and e-motor system weighs only 34kg and works in conjunction with the V12 engine and a new powertrain.

Sian Roadster Hybrid Interior Cockpit
The Sián Roadster’s new interior cockpit design. Credit: Lamborghini

The 48-volt e-motor itself delivers an additional 34hp for a total of 819hp (602kW), allowing the Sián Roadster to reach a top speed of over 218mph/350kmh and accelerate from 0 – 60mph 100kmh in less than 2.8 seconds.

The e-motor system also provides immediate response and supports low-speed manoeuvres (like reversing and parking) with electric power.

Lamborghini interior customisation
Endless customisation opportunities available to owners. Credit: Lamborghini

Another feature of the Sián Roadster is the regenerative braking system specially developed by Lamborghini. Unlike regular lithium-ion batteries, the supercapacitor’s symmetric behavior means that they can be charged and discharged with the same power, meaning the Sián’s energy storage system charges every time the vehicle brakes.

Each time the driver brakes, energy is stored in an instantly-available power boost which the driver can draw on immediately when accelerating away (making it 10% faster than a vehicle without this system).

Lamborghini Sian Roadster Tail lights exhaust rear view
Lamborghini Sián Roadster debuts in “Blu Uranas”. Credit: Lamborghini

Design-wise, the launch model of the Sián Roadster debuted in a color known as “Blu Uranas” with “Oro Electrum” wheels and “Blu Glauco” detailing, specially selected by Lamborghini’s Centro Stile and Ad Personam departments.

Carrying the unmistakable Lamborghini hexagonal DNA throughout the entire design, the Sián Roadster shares many of the same design elements of the coupe version, although it adds new details like the engine bonnet, the roll bar integrated into the front windscreen and aerodynamic wind vanes.

Sian Roadster Hybrid Rear View
Lamborghini’s hexagonal DNA continues through with the Sián Roadster. Credit: Lamborghini

No prices have been announced yet, but with all 19 limited editions already sold, you’ll most likely have to sell a kidney to get one anyway.

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The New James Bond Aston Martin DB5 Goldfinger Continuation

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Fancy yourself the next James Bond? The new Aston Martin DB5 Goldfinger Continuation, complete with all its gadgets might just be your cup of tea.
Aston Martin DB5 Goldfinger Continuation Edition. Credit: Aston Martin
Aston Martin DB5 Goldfinger Continuation Edition. Credit: Aston Martin

After more than 50 years, Aston Martin has decided it is high time the gadget cars of the early James Bond make a comeback, with the first “Job 1” DB5 Goldfinger Continuation rolling off the production line (after a few extra modifications from the “Q’s” at Aston Martin).

Limited to 25 editions and built in collaboration with EON Productions, the new Goldfinger DB5 continuation model is the first new DB5 to be built in more than 50 years.

The Aston Martin DB5 Goldfinger Continuation's rear smoke screen delivery system in action. Credit: Aston Martin
The Aston Martin DB5 Goldfinger Continuation’s rear smoke screen delivery system in action. Credit: Aston Martin

Originally built between 1963 and 1965, only 900 saloon examples of the classic Aston Martin DB5 were originally constructed, but thanks to its iconic appearance in the 1964 James Bond film “Goldfinger,” it has since been dubbed by some as “the most famous car in the world.”

Exterior paint color "Silver Birch" just like the original. Credit: Aston Martin
Exterior paint color “Silver Birch” just like the original. Credit: Aston Martin

Marek Reichman, Chief Creative Officer of Aston Martin Lagonda, said: “The DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association with James Bond. To see, the first customer car finished, and realise that this is the first new DB5 we have built in more than half a century, really is quite a moment.

“It is a genuine privilege, and significant responsibility, to have been involved in the shaping of this new DB5 and to be helping to lead the creation of new versions of this automotive icon. I’m absolutely certain that the 25 lucky owners who are beginning to take delivery of these cars will be thrilled with them.”

These days the new DB5 Goldfinger Continuation takes around 4,500 hours of construction to create a working car complete with many of the operable gadgets from the movie, created by Bond film special effects supervisor Chris Corbould OBE.

Sharing the original DB5 styled aluminum exterior body panels and an authentic DB5 mild steel chassis structure, the new DB5 Goldfinger Continuations are powered by a 4.0-liter naturally aspirated inline six-cylinder engine and are only available in one exterior color – “Silver Birch,” just like the original James Bond car.

The Aston Martin DB5 Goldfinger Continuation interior. Credit: Aston Martin
The Aston Martin DB5 Goldfinger Continuation interior. Credit: Aston Martin

It’s important to note the Aston Martin DB5 Goldfinger Continuation is not “road-legal,” (which is slightly disappointing if we’re honest and rules out about 98% of the locations you’d want to test out the gadgets). However, if its any consolation, you could still take it to a track to test out the following list of Bond-inspired gadgets.

Aston Martin DB5 Goldfinger Continuation Exterior Gadgets:
  • Rear smoke screen delivery system
  • Rear simulated oil slick delivery system
  • Revolving number plates front and rear (triple plates)
  • Simulated twin front machine guns
  • Bullet resistant rear shield
  • Battering rams front and rear
  • Simulated tyre slasher
  • Removable passenger seat roof panel (optional equipment)
Rear simulated oil slick delivery system. Credit: Aston Martin
Rear simulated oil slick delivery system. Credit: Aston Martin
Revolving number plates for when you need to go incognito. Credit: Aston Martin
Revolving number plates for when you need to go incognito. Credit: Aston Martin
Aston Martin DB5 Goldfinger Continuation Interior Gadgets:
  • Simulated radar screen tracker map
  • Telephone in driver’s door
  • Gear knob actuator button
  • Armrest and center console-mounted switchgear
  • Under-seat hidden weapons/storage tray
  • Remote control for gadget activation
Simulated radar screen tracker map. Credit: Aston Martin
Simulated radar screen tracker map. Credit: Aston Martin
Gear knob actuator button. Credit: Aston Martin
Gear knob actuator button. Credit: Aston Martin
Telephone in drivers door. Credit: Aston Martin
Telephone in drivers door. Credit: Aston Martin
Remote control for gadget activation. Credit: Aston Martin
Remote control for gadget activation. Credit: Aston Martin

First deliveries of the 25 special DB5 Goldfinger Continuation vehicles to their owners have already commenced and will continue through the second half of 2020.

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