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Aston Martin Appoints Mercedes-AMG boss Tobias Moers as New CEO

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Aston Martin announces Dr. Andy Palmer will be stepping down as President and Group Chief Executive and Mercedes-AMG boss Tobias Moers appointed as the new CEO.
Aston Martin announces new CEO - Tobias Moers.
Aston Martin announces new CEO – Tobias Moers. Credit: Aston Martin

It’s been an eventful year so far for Aston Martin. It’s no secret the share price has taken a battering since the brand’s 2018 IPO (falling to almost 90% below the initial listing price) and seeking a much-needed cash injection into the business to be able to deliver on the highly anticipated DBX SUV, Aston Martin accepted a 20% ownership bid from Canadian billionaire Lawrence Stroll and the Yew Tree investment consortium earlier this year.

A savvy businessman who has already made his own fortune in the expansion of fashion brands like Michael Kors and Tommy Hilfiger, Lawrence was appointed Executive Chairman of Aston Martin in April and not long after announced his Formula 1 team “Racing Point ” would be rebranded as Aston Martin from 2021 in a bid to return the luxury automaker back to Formula 1.

Now the latest shake-up comes via the management team as Aston Martin confirms that Dr. Andy Palmer will be stepping down as President and Group Chief Executive of the luxury auto group and will be replaced by Mercedes AMG boss Tobias Moers.

Aston Martin's departing CEO Dr Andy Palmer
Aston Martin’s outgoing CEO Dr. Andy Palmer with all the team. Credit: Aston Martin

Having led at the helm of Aston Martin since October 2014, Dr. Andy Palmer’s time brought fresh life to the British marque with his tenure including the launch of the new twin-turbo V12 DB11, V8 Vantage, Valkyrie, DBS Superleggera and the DBX SUV.

Acknowledging Andy Palmer’s legacy at Aston Martin, Lawrence Stroll shared, “On behalf of the Board, I would like to thank Andy for his hard work, personal commitment and dedication to Aston Martin Lagonda since 2014. In that time the Company has successfully renewed its core sports car range, with the DB11, Vantage and DBS Superleggera and has brought the brand’s first SUV, DBX to a point of readiness for deliveries to start in the summer. Furthermore, the development of the era-defining Aston Martin Valkyrie hypercar has paved the way for the mid-engined range to come. I would also like to recognize his leadership through the current challenges and uncertainties presented by COVID-19.”

The DBX will be the luxury automakers first SUV
The DBX will be the luxury automakers first SUV. Credit: Aston Martin

In a message to his team at Aston Martin, Dr. Andy Palmer noted “it has been a privilege to serve Aston Martin Lagonda for almost six years. The launch of many new products including the new DBX demonstrates the dedication and capability of our employees. I would like to thank my management team and all the staff for their hard work and support, particularly during the challenges presented by COVID-19. I am proud of you all and it’s been an honour to work with you.”

Taking over the reigns from Dr. Andy Palmer, Tobias Moers is set to join the team from August 1 at the Gaydon headquarters having previously spent more than 25 years at Daimler AG in senior roles and most recently headed Mercedes-AMG GmbH as Chairman of the Management Board and Chief Executive Officer since 2013.

Speaking on his new appointment at Aston Martin, Tobias Moers shared, “I am truly excited to be joining Aston Martin Lagonda at this point of its development. I have always had a passion for performance cars and relish the chance to work for this iconic brand which I was close to on the technical side at the beginning of the partnership between the two companies. Following the arrival of Lawrence, as Executive Chairman, the significant investment from his Yew Tree Consortium, the completion of the equity raise and the reset, I believe that there is a significant opportunity to harness the strengths of the business to successfully deliver the planned product expansion and brand elevation. I am looking forward to working with Lawrence and the whole Aston Martin team to build a stronger business for our customers, our employees, our partners and our shareholders.”

The anticipated Aston Martin Valkyrie will continue under Tobias Moers management.
The anticipated Aston Martin Valkyrie will continue under Tobias Moers management. Credit: Aston Martin

Having quadrupled sales during his time at Mercedes-AMG, Tobias Moers reputation proceeds him well and he will do doubt have a few expectations on his shoulders to deliver the turn-around Aston Martin shareholders are looking for.

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The New $3.4 million Bugatti Chiron Sport “Les Légendes du Ciel”: Legends of Heaven

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Aviation-inspired Bugatti Chiron Sport “Les Légendes du Ciel” pays tribute to its racing driver from the “golden decade” and their love for flight.
The new aviation-inspired Bugatti Chiron Sport "Les Legends du Ciel". Credit: Bugatti
The new aviation-inspired Bugatti Chiron Sport “Les Legends du Ciel”. Credit: Bugatti

Bugatti’s latest limited-edition Chiron Sport “Les Légendes du Ciel” (translated as The Legends of Heaven) pays tribute to its historic racing drivers of the “golden decade,” many who were accomplished daredevil pilots with a need for speed.

Featuring an aviation-inspired paint color scheme in a matte-grey “Gris Serpent,” with a contrasting high gloss white stripe down the center, the new Bugatti Chiron Sport “Les Légendes du Ciel” takes inspiration from the 1920’s aircraft piloted by Bugatti drivers and is based on the Chiron Sport.

Matte-grey Gris Serpent with high gloss racing stripe. Credit: Bugatti
Matte-grey Gris Serpent with high gloss racing stripe. Credit: Bugatti

“Bugatti has had close associations with aviation since the company was established more than 110 years ago. Many successful Bugatti racing drivers, such as Albert Divo, Robert Benoist and Bartolomeo ‘Meo’ Costantini, flew for the French Air Force, the French aviator legend Roland Garros privately drove a Bugatti Type 18 to be as fast on the road as in the air,” says Stephan Winkelmann, President of Bugatti. “It is therefore almost an obligation for us today to pay tribute to the legends of that time and dedicate a special edition to them.”

Other small aeronautical details found on the exterior of the Bugatti Chiron Sport “Les Légendes du Ciel” include the small “Les Légendes du Ciel “logo on the front wings, the “Le Bleu-Blanc-Rouge” tricolor in Blue, White, and Red on the front area of the side sills and door entry lights that project the edition logo onto the ground when the doors are opened.

Le Bleu-Blanc-Rouge tricolor on the front area of the side door sills. Credit: Bugatti
Le Bleu-Blanc-Rouge tricolor on the front area of the side door sills. Credit: Bugatti

Bugatti has also chosen to use a fine light brown Gaucho” leather for the entire vehicle interior as a nod to the aircraft’s leather interiors of bygone eras. Further aviation references throughout the interior include the logo “Les Légendes du Ciel” found on the headrests and door panels with a hand-sketched racing scene as well as the special edition numbering “1 of 20”.

Light brown Gaucho" leather is used throughout the interiors. Credit: Bugatti
Light brown Gaucho” leather is used throughout the interiors. Credit: Bugatti

For owners that want a little something extra, comfort seats are offered as an additional upgrade, along with the optional glass roof “Sky View” through which occupants can gaze into the sky like in open-top aircraft of the past century.

Owners can upgrade to the "Sky-view" glass roof if desired. Credit: Bugatti
Owners can upgrade to the “Sky-view” glass roof if desired. Credit: Bugatti

Powered by the same iconic 8.0-liter W16 engine as the Chiron Sport, the new edition delivers 1,500 PS with 1,600-newton meters of torque and is electronically limited to a top speed of 260mph (420 km/h).

Production of the Bugatti Chiron Sport “Les Légendes du Ciel” is expected to begin at the end of this year and will be limited to 20 vehicles in total at €2.88 million (USD$3.4 million) each.

Bugatti Chiron Sport Legendes Du Ciel Side Rear View
Bugatti Chiron Sport Legendes Du Ciel Aerial Side Rear
Bugatti Chiron Sport Legendes Du Ciel Aerial View
Bugatti Chiron Sport Legendes Du Ciel Aerial Rear View
Bugatti Chiron Sport Legendes Du Ciel Grille View
"Le Bleu-Blanc-Rouge" tricolor in Blue, White, and Red on the front area of the side sills
"Les Légendes du Ciel"
Carbon fiber engine bay
Gaucho Leather interior
Bugatti Chiron Sport Legendes Du Ciel Leather Seats
Bugatti Chiron Sport Legendes Du Ciel Steering Wheel
Bugatti Chiron Sport Legendes Du Ciel Door Details
Bugatti Chiron Sport Legendes Du Ciel Console Insert

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McLaren Artura Teased As The Name of New Upcoming Hybrid Supercar

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McLaren has confirmed “Artura” will be the name of its new V6-based high-performance hybrid supercar.
McLaren Artura Hybrid Teaser
McLaren Artura will be UK automaker’s first series-production hybrid supercar. Credit: McLaren

McLaren Automotive has revealed the name for their first series-production hybrid supercar, which will be launched officially next year and named the “Artura.”

Known as a High-Performance Hybrid (HPH), the McLaren Artura is new in every respect and marks the beginning of a new era for the UK based automaker. Building on the experience gained through the development of both the McLaren P1TM hybrid hypercar in 2012 and later the Speedtail Hyper-GT, the Artura is expected to have incredibly quick times if the Speedtail Hyper-GT’s top speed of 250mph (403km/h) is anything to go by.

“Every element of the Artura is all-new,” says Mike Flewitt, Chief Executive Officer of McLaren Automotive. “From the platform architecture and every part of the High-Performance Hybrid powertrain, to the exterior body, interior and cutting-edge driver interface – but it draws on decades of McLaren experience in pioneering super-lightweight race and road car technologies to bring all of our expertise in electrification to the supercar class.”

McLaren Artura Hybrid Teaser Front On
Powered by a twin-turbocharged V6 petrol engine with electric motor. Credit: McLaren Automotive

The new McLaren Artura is said to sit between the GT and 720S in their lineup and will be built on a new McLaren Carbon Lightweight Architecture (MCLA) platform designed and manufactured at the McLaren Composites Technology Centre. It features a new compact twin-turbocharged V6 petrol engine and when combined with the lightweight High-Performance Hybrid powertrain and electric motor, retains the power and performance of McLaren’s much larger V8 engines.

For daily driving, the McLaren Artura will also run on electric power alone for emission-free urban journeys.

The McLaren Artura supercar will be on sale in the first half of 2021, with McLaren to reveal further details and pricing in the coming months.

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The 2021 Mercedes-Maybach S-Class Is Designed to Be Chauffeur Driven

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The new Mercedes-Maybach S-Class is more luxurious than the standard S-Class sedan and, with the Chauffeur package included, makes it an attractive option for the owner that needs to be driven daily.
Mercedes Maybach Front Side Profile
The new luxurious 2021 Mercedes-Maybach S-Class. Credit: Mercedes-Benz

Mercedes-Benz has unveiled the new top-of-the-line 2022 Mercedes-Maybach S-Class, which sees the wheelbase extended by seven inches (18cm) compared to the standard Mercedes-Benz S Class, and luxurious features like the Executive Seating and Chauffeur Package come as standard.

Designed to combine the Mercedes-Benz flagship model’s high-tech solutions with the exclusivity and tradition of Maybach, the Mercedes-Maybach S-Class was first launched in 2015 and has already sold approx. 60,000 vehicles to date.

Over 60,000 models have been sold since first launched in 2015. Credit: Mercedes-Benz
Over 60,000 models have been sold since first launched in 2015. Credit: Mercedes-Benz

Powered by a 4.0L twin-turbo V8 engine that delivers 496hp and 516lb-ft of torque and paired with AIRMATIC air suspension, the Mercedes-Maybach S-Class provides an ultra-smooth ride and remains popular to this day as a “car to be driven in” thanks to the comfort afforded by the extended rear area and the luxurious upgrades.

Extended wheelbase offers more cabin room than the standard Mercedes-Benz S-Class. Credit: Mercedes-Benz
Extended wheelbase offers more cabin room than the standard Mercedes-Benz S-Class. Credit: Mercedes-Benz

“With the new Mercedes-Maybach S-Class, we are emphasizing the progressive, modern approach of its exclusive product portfolio shortly before the 100th anniversary of Mercedes-Maybach automobiles,” says Dirk Fetzer, head of Mercedes-Maybach product management. “As they did then, today’s customers have high expectations of their exclusivity and individuality, elegant design and first-class standard of finish, all based on the latest technology. Especially with respect to comfort, safety and design, the new Mercedes-Maybach S-Class has unique selling features in the hotly contested luxury segment.”

Easily recognizable by the front chrome radiator grille marked “MAYBACH” and the distinctive bonnet with its chrome fin and wider rear doors, the Mercedes-Maybach S-Class has an elegant appearance, which can be further customized with the option of a two-tone paint finish. Other optional extras include electrically operated comfort rear doors.

The front chrome radiator grille of the Mercedes-Maybach S-Class. Credit: Mercedes-Benz
The front chrome radiator grille of the Mercedes-Maybach S-Class. Credit: Mercedes-Benz

The interior of the Mercedes-Maybach S-Class is essentially based on the new interior design of the Mercedes-Benz S-Class and shares the same sculptured appearance of the dashboard, center console, and armrests. Owners have the option of adding Ambience Lighting that features throughout the interior cabin.

Optional ambient lighting can be adjusted to suit the driving mood. Credit: Mercedes-Benz
Optional ambient lighting can be adjusted to suit the driving mood. Credit: Mercedes-Benz

In the latest model, the infotainment system MBUX (Mercedes-Benz User Experience) is even more personal and intuitive to use. On request, the MBUX Interior Assist can also be equipped in the rear of the Mercedes-Maybach S-Class.

MBUX Interior Assist recognizes the intentions of occupants and assists where needed. credit: Mercedes-Benz
MBUX Interior Assist recognizes the intentions of occupants and assists where needed. credit: Mercedes-Benz

Designed to recognize the intentions of the occupants of the vehicle, MBUX Interior Assist recognizes eye-direction, hand gestures, and the body language of the occupants to assist with automatic vehicle functions as the situation requires. The Mercedes‑Maybach S-Class can also recognize movements and gestures by the rear occupants with the help of 3D laser cameras in the roof liner. For example, the belt extender for the outer rear seats automatically offers up the seat belt when MBUX Interior Assist recognizes the occupant’s intention to reach for the belt by hand movements.

Luxurious rear seating so that passengers are comfortable whether working or resting. Credit: Mercedes-Benz
Luxurious rear seating so that passengers are comfortable whether working or resting. Credit: Mercedes-Benz

Deliveries of the new Mercedes-Maybach S-Class are expected to begin mid-2021, although no pricing has been announced.

Mercedes Maybach Rear Seats
Mercedes Maybach Seats
Mercedes Maybach Driving

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