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McLaren’s First Open Cockpit Road Car – Say Hello to Elva

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McLaren Automotive reveals its new Ultimate Series roadster, the McLaren Elva. It is the brand’s first open-cockpit road car. Like its McLaren P1, McLaren Senna and Speedtail predecessors, numbers of the new McLaren Elva will be limited to 399 examples.

  • McLaren Automotive acquires rights to the Elva name for new Ultimate Series roadster
  • Open-cockpit two-seater celebrates Bruce McLaren-designed 1960s McLaren-Elva sportscars that embody McLaren’s pioneering design and engineering principles
  • The lightest road car ever from McLaren Automotive, with bespoke carbon fibre chassis and body, unique carbon fibre seats and sintered carbon ceramic brakes
  • Unparalleled driver engagement and Ultimate driving enjoyment, with absence of roof, windscreen and windows ensuring incredibly immersive and enthralling experience
  • McLaren Active Air Management System (AAMS) is a world-first; shelters occupants by manipulating air flow while retaining their connection to the elements
  • Homologated for all major markets; fixed windscreen derivative also available
  • New and unique McLaren ‘blurred boundaries’ design principle sees carbon fibre bodywork wrapping into the open-air cabin as exterior flows into the interior
  • Performance from 815PS, twin-turbocharged McLaren V8: 0-100km/h in under three seconds; 0-200km/h quicker than the McLaren Senna, at just 6.7 seconds
  • Innovative Inconel and titanium quad-exit exhaust delivers unique soundtrack; enhances engine power by reducing back pressure
  • McLaren expertise in vehicle dynamics showcased: active aerodynamics; state-of-the-art, linked-hydraulic active suspension; electro-hydraulic steering for purest feedback
  • Just 399 examples of new McLaren Elva available to customer order, from £1,425,000 including UK VAT. Final price will depend on level of personalisation by McLaren Special Operations (MSO)

World-first aero protection
McLaren innovates a world-first, the Active Air Management System (AAMS) to enhance driving pleasure. The system channels air through the nose of the Elva to come out of the front clamshell at high velocity ahead of the occupants before being directed up over the cockpit to create a relative ‘bubble’ of calm. The system comprises a large central inlet situated above the splitter, a front clamshell outlet vent and a discreet carbon fibre deflector that raises and lowers vertically; when the AAMS is active, the deflector is deployed at the leading edge of the bonnet outlet, rising 150mm into the freestream to create a low-pressure zone at the vent.

The vented air is directed through a 130-degree radius, using a network of transverse and longitudinally mounted carbon fibre vanes across the bonnet outlet; distributing the airflow both in front of and along the side of the cabin further assists air management in the cabin environment. At urban speeds, when the level of airflow into the cabin means the AAMS is not needed, the system is inactive. As vehicle speed increases, the AAMS automatically deploys and remains active until speed reduces, at which point the deflector retracts. The system can also be button-deactivated by the driver.

A view of the McLaren Elva Roadster dashboard
A curtain of air system is used to protect passengers from the wind. Credit: McLaren

Aesthetic and technical design in harmony
The AAMS is an example of the results of a harmonious approach, being perfectly integrated within the aerodynamic and cooling functionality of the McLaren Elva.

When the AAMS is inactive, the central duct is sealed, diverting air flow into the low-temperature radiators and increasing their cooling efficiency. To provide optimal packaging conditions for the AAMS, the McLaren Elva features twin low-temperature radiators (LTRs) positioned ahead of each front wheel. The new cores used in these LTRs contribute to the engine’s 815PS power output by reducing charge air temperature and also cool the oil in the seven-speed seamless shift transmission.

In addition to housing the AAMS, the front clamshell features deep contours that guide air into a discreet duct in the leading edge of each carbon fibre door – notably the lightest that McLaren has ever created. This captured cooling air is then directed into the two rear-mounted, powertrain-cooling, high-temperature radiators (HTRs) located just ahead of the rear wheels. A second, lower duct that starts inside the front wheelarch also channels air through the bodyside to the HTRs, which are additionally fed through the visible main side intakes. Intakes on the rear of each buttress channel combustion air into exposed air filters under the tonneau, which feed the carbon fibre engine plenum.

The trailing edge of the bodywork features a full-width active rear spoiler, the height and angle of which are adjusted simultaneously to optimise aero balance. Airbrake functionality improves braking from high speeds, the range of operation varying according to whether the AAMS is active. The rear diffuser works in conjunction with the active rear spoiler. The McLaren Elva has a completely flat underfloor until the point by the rear axle at which the diffuser starts and increases in height to accelerate air out from under the vehicle. The diffuser features vertical ‘fences’ to guide the airflow without reducing the air evacuation path and these combine with the rear bumper side extensions to further improve the aerodynamic efficiency.

Elva features a full-width active rear spoiler. Credit: McLaren

Designed to deliver an elemental driving experience
“Our mission with the McLaren Elva was to create an open-cockpit, two-seat roadster that delivers the most elemental of driving experiences. Formula 1-inspired shrink-wrapped volumes create a technical sculpture that is as striking as it is remarkable, the exterior flowing into the interior in a stunning example of a new and unique McLaren ‘blurred boundaries’ design principle that has allowed us to seamlessly bring the outside in, to further enhance driver engagement while remaining true to our philosophy of making no compromises.”
Rob Melville, Design Director, McLaren Automotive

Highlighting the intensity of the driving experience through the direct connection to the elements, there is no clear demarcation between the exterior of the McLaren Elva and the interior. The uppermost sections of the carbon fibre doors simply curve over and flow down into the cabin, the light, stiff and strong composite material providing the perfect properties to form such enticing shapes and forms. Complementing this unique design feature, the buttresses behind the driver and passenger also flow into the cabin behind the seats. While ensuring the driver and passenger remain exposed to the elements, the sculpture of the wraparound upper cabin environment enhances the feeling of security and protection within a cocooned interior.

McLaren Elva Roadster Interior View
Carbon Fibre extensively used in Elva’s interior help to make it McLaren’s lightest roadcar. Credit: McLaren

A spar of carbon fibre additionally sweeps down from between the buttresses and runs between the driver and passenger seats to support a central armrest and cradle the engine start button and the controls for Drive, Neutral and Reverse functions. The seats themselves are of a bespoke design, with a new lightweight carbon fibre shell that not only supports the head, shoulder and back area of the occupants, but works seamlessly with the upper shape of the cabin. The lower area of each seat is marginally shorter than a conventional McLaren seat, allowing enough space within the footwells for driver or passenger to stand should they want to in order to enter or leave the vehicle. The seats are available with different upper and lower colours and materials, creating a contrast between the exposed upper section and cocooned lower section. Six-point race harnesses can be selected should the customer wish to use the McLaren Elva on track.

Ahead of the driver and passenger, the view forward is unprecedented, with the dashboard seamlessly flowing down into the cabin and around to meet the swooping doors. The shapes are organic and natural, almost pebble-like, with the only interruption to their smooth forms the instrument cluster that stands proud, moving with the steering wheel to optimise visibility of vehicle data for the driver.

In a first for McLaren, the controls for the Active Dynamics functions are integrated into the instrument cluster; set either side of the binnacle, the dynamic mode switches are situated close to the gearshift paddles and their operation does not require the driver to remove their hands from the steering wheel. Additional functionality is accessed through the centrally-mounted 8-inch high-resolution touchscreen monitor; a hub for all the vehicle’s functions, this brand-new interface features an edgeless-glass screen and a side-mounted control dial. This Central Infotainment Screen has been developed to allow the driver to run multiple applications simultaneously, akin to a smartphone, flicking through them on a vertical carousel. The system shows a range of applications on the screen, including satellite navigation, McLaren Track Telemetry, rear-view camera and climate control. The screen is mounted on a lightweight carbon fibre arm and tilted towards the driver.

Stowage space is offered beneath the rear tonneau. Crafted from carbon fibre, the curving single-piece panel is operated manually and secured with soft-close latches. Elegant and lightweight, it further reduces weight at one of the highest points of the McLaren Elva. The compartment under the tonneau has space for helmets and also houses the porthole-like panels that showcase the two visible air filters – a fine example of the McLaren design principle of exposing functional engineering.

A portfolio of bespoke interior materials will be available for the new McLaren Elva, allowing customers to personalise their car according to its intended use. Interior leathers in a range of finishes and levels of protection – including an Enhanced Full Aniline leather with a second protective layer to the leather – have been developed to meet the requirements of the open-cockpit car. Additionally, a new technical interior material, Ultrafabric, is another innovation for the car. This breathable synthetic material offers a very different proposition to leather; comprising four layers, the outer two surfaces providing durability and moisture resistance and the inner layers adding a reinforced rayon-fibre base and cushioning, the Ultrafabric helps to ‘grip’ you in the seat.

The McLaren Elva does not have an audio system as standard (in line with the determination to minimise vehicle weight) but customers can specify a bespoke system at no additional cost. Further non-cost options include 5-Spoke Super-Lightweight forged alloy wheels in lieu of the 10-Spoke Ultra-lightweight wheels fitted as standard; track-focused Pirelli P Zero™ Corsa tyres rather than Pirelli P Zero™ tyres; and a vehicle lift system.

Additional personalisation options available through McLaren Special Operations (MSO), the bespoke division of McLaren, include interior colour choices for the Ultrafabric and leathers; virtually limitless exterior paint colours and almost anything else between a delicate pin-stripe on the wheels and a blended full-body ‘contour’ or ‘velocity’ finish that mixes multiple colours across the length of the vehicle. Any selection is individually hand-painted by MSO’s highly experienced craftspeople.

Alternatively, customers can select a Gloss Visual Carbon Fibre Body, which exposes not only the carbon fibre body panels, but also the perfectly aligned twill of the composite material. This can be further enhanced with a range of colour tints. McLaren Special Operations can also develop a bespoke tint for the exterior or interior carbon fibre.

The McLaren Elva can also be personalised with 18ct white gold or platinum badges that feature a TPT inlay. An automotive world-first when introduced on the McLaren Speedtail, thin-ply technology carbon (or TPT for short) is formed from multiple ultra-thin carbon layers just 30 microns in depth. Positioned at a 45-degree angle, when gently milled they expose a stratified, shimmering surface that resembles flowing water. Additionally, MSO offers a 24ct gold engine bay heat shield.

The new Ultimate Series McLaren is priced from £1,425,000 including UK VAT, the final specification is determined by customer choice, with infinite possibilities in terms of personalisation by McLaren Special Operations (MSO) to ensure each Elva is unique.

An extraordinary amount of customising is available with the Elva. Credit: McLaren

Ultimate, immersive performance
“The McLaren Elva is a true Ultimate roadster; it exists purely for the pleasure of driving, to deliver an enthralling and immersive experience born from the ultimate connection between the car, the driver and the elements. The lightest road car we’ve ever built at McLaren Automotive, the Elva is incredibly agile and ferociously fast, its 815PS twin-turbocharged V8 engine providing breathtaking performance that heightens every sense. “
Andy Palmer, Vehicle Line Director – Ultimate Series, McLaren Automotive

The core of the McLaren Elva is – as with every McLaren road or race car since 1981 – a carbon fibre monocoque. This state-of-the-art ‘tub’ is incredibly strong and stiff, and its inherent properties mean an open-top roadster does not require any additional strengthening as would be the case with a vehicle built from aluminium or steel. Conversely, despite its rigidity, carbon fibre is also incredibly light, helping to reduce the overall vehicle weight.

To that effect carbon fibre has also been used extensively throughout the McLaren Elva. The entire body is carbon, and McLaren has pushed the limits of the material to not only create incredible sculpted forms, but to also reduce weight. The front clamshell, for instance, is just 1.2mm thick and meets all of McLaren’s structural integrity targets – yet it forms an astonishing one-piece panel that wraps around the entire nose of the vehicle and provides a clean, uninterrupted vision without any panel joins. Perhaps even more impressive are the body side panels, which are each over three metres long and stretch from the front wheels, past the side intakes, around the rear tonneau cover and all the way until the active rear spoiler.

Each door is constructed entirely of carbon fibre and features a single-hinge design, mounting to the vehicle just behind the front clamshell. The doors operate in a Dihedral function, a McLaren trademark. The floor within the McLaren Elva is exposed carbon fibre, once again highlighting the weight saving throughout. Practicality is enhanced with the use of non-slip material at selective points, or bespoke floor mats if preferred.

Carbon, too, forms the core of the braking system which is the most advanced ever fitted to a McLaren road car. Each sintered carbon ceramic disc measures 390mm and takes significantly longer to produce than a conventional carbon ceramic disc, but the resultant material is much stronger and has improved thermal conductivity. This allows the front brake discs in particular to be reduced in size, benefitting unsprung mass while still maintaining performance. Cooling requirements are lessened, reducing the brake ducting needed, which further reduces weight and improves aerodynamic efficiency. The braking system was first introduced on the McLaren Senna but is enhanced for the Elva with the addition of titanium caliper pistons which save a total of 1kg across the vehicle.

Such braking performance is essential because of the performance delivered by the 815PS, 800Nm 4.0-litre, twin-turbocharged McLaren V8 that powers the Elva. From the same family of engines that powers the McLaren Senna and Senna GTR, it features a flat-plane crankshaft, dry-sump lubrication and lightweight connecting camshafts, rods and pistons that reduce mass in the powertrain. Power is directed to the rear wheels through a seven-speed seamless-shift gearbox, and working in conjunction with a launch control function, the performance is breathtaking: 100km/h from a standstill (0-62mph) is reached in less than three seconds, while the McLaren Elva is quicker than the McLaren Senna to 200km/h (0-124mph) at just 6.7 seconds2.

the McLaren Elva is quicker than the McLaren Senna to 200km/h. Credit: McLaren

The increased power output is achieved through an optimised exhaust system with reduced back pressure and improved LTR performance that reduces charge air temperatures. The exhaust itself is an intricate and lightweight titanium and Inconel system, with two lower exits flanking a twin top-mounted exit. In a first for a McLaren road car, the titanium exhaust finisher is created using 3D printing technology to form the unique shape. The exhaust note of the Elva is clean, crisp and unmistakably powerful, as befits an Ultimate Series McLaren.

The power of the McLaren Elva is complemented by a chassis set-up that maximises agility and driver engagement and feedback, enhancing the incredibly immersive and enthralling driving experience. Electro-hydraulic steering provides the purest feedback, as expected of a car when the open-cockpit design positions the driver so close to the elements. State-of-the-art McLaren linked-hydraulic fully active suspension offers a staggering breadth of ability on all road surfaces, with both unique software settings and bespoke springs and damper valving matched to the extremely light overall vehicle weight.

Accessed through the Adaptive Dynamics Controls, the Comfort, Sport and Track modes for the handling and powertrain change the driving characteristics to suit driver mood or environment. Those wishing to explore the full performance of the Elva can adjust the level of available wheelspin and oversteer with three Electronic Stability Control (ESC) modes or utilise Variable Drift Control (VDC). Unique to McLaren, VDC unlocks new levels of driving freedom and excitement. Track-focused Pirelli P Zero™ Corsa tyres are available as a non-cost option.

The original McLaren Elva M1A and the new McLaren Elva face off. Credit: McLaren

McLaren M1A: superlight success designed and engineered by Bruce McLaren
Designed by Bruce McLaren, the McLaren M1A was superlight, weighing just 551kg (1,215lbs) with a lightweight but very rigid and strong chassis – in this case a tubular steel spaceframe. Made using both round and square section tubes, the chassis was reinforced with magnesium alloy sheeting, bonded and riveted in place as a stressed undertray.

A 340bhp Oldsmobile 4.5-litre V8 was mid-mounted. Suspension was cutting-edge for the mid-1960s: fully independent, with unequal length wishbones, anti-roll bar and adjustable coil springs and shock absorbers at the front and reversed lower wishbones with similar coil springs at the rear.

The moulded resin bodywork – again light in weight – was visually very distinctive, with the M1A and McLaren-Elva M1A [Mk I] both having a pointed nose and absence of any lip at the rear. The styling of the later McLaren-Elva M1B [Mk II] and M1C [Mk III] was more muscular, but from the outset the cooling ducts and side fuel tanks integrated into the design were laying down the principles of ‘form follows function’ and ‘everything for a reason’ to which McLaren still rigorously adheres.

When the M1A raced in September 1964 at the Canadian Sports Car Grand Prix – the forerunner to the famous Canadian-American (Can-Am) Challenge Cup that McLaren drivers won for five consecutive years from 1967 to 1971 – it took third place overall but was the fastest car on the circuit, equalling the lap-record four times and breaking it seven more.

Demand for customer cars after such an impressive showing was immediate, but with just seven employees at McLaren – all of whom were engaged in building team racing cars – the only solution was to outsource production. Frank Nichols of Elva Cars Ltd, a small, specialist sportscar manufacturer based in Sussex, UK, proposed that he would build replica versions of the M1A and in November 1964, McLaren and Elva’s parent company agreed terms to proceed.

The McLaren Elva has history. Credit: McLaren

The McLaren-Elva M1A [Mk I] developed into the McLaren-Elva M1B [Mk II] and then the McLaren-Elva M1C [Mark III], the cars competing in privateer hands while in parallel the status of the McLaren brand grew as it moved towards becoming a major force in top-level motorsport.

The McLaren-Elva M1B [Mk II] attracted the attention of American automotive magazine Road & Track, which in July 1966, declared it, ‘the fastest car we’ve ever tested (and) an example of the latest thinking in sports/racing cars.”  The final iteration of the series, the McLaren-Elva M1C [Mk III], was introduced in 1967, by which time the McLaren works team had moved into a new era with the M6A.

We are delighted to have gained the rights to the Elva name for an extraordinary new roadster that adds a new dimension to the McLaren Ultimate Series while tracing its lineage back to the sportscars that laid the foundations for McLaren’s success. The McLaren-Elva M1A [Mk I] and its immediate successors not only set standards on the track but also established the pioneering design and engineering principles that remain at the heart of our brand; what better way to celebrate that than by bringing the Elva name right up to date.”
Mike Flewitt, CEO, McLaren Automotive

­­­­­­­­­­­­­­­­­­­­­­­­Customer deliveries of the McLaren Elva are scheduled to begin towards the end of 2020.

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Lamborghini To Recall 26 Aventador SVJ’s Due To Faulty Door Locks

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Lamborghini set to recall 26 Aventador SVJ Coupes and Roadsters produced between December 2019 and January 2020 to replace a possible faulty door locking mechanism.

If you’re lucky enough to find yourself the owner of a 2020 Lamborghini Aventador SVJ Coupe or Roadster, then you may also be unlucky enough to have to hand it back to your local Lamborghini Dealer….but only for a short time to check if they need to replace a possible faulty door lock.

You May Have To Hand Back Your Lamborghini Aventador SVJ. Credit: Lamborghini
You May Have To Hand Back Your Lamborghini Aventador SVJ. Credit: Lamborghini

In a Safety Recall Report issued by the National Highway Traffic Safety Administration, Lamborghini have identified the possibility that 26 Aventador SVJ Coupes and Roadster produced between December 2019 and January 2020 may be at risk of having a faulty door locking mechanism.

 According to the report, in January 2020 during end of line quality checks Lamborghini verified a few cases of non-operative internal door handles. An internal investigation was launched to determine the root cause and results revealed there’s a 40% chance additional vehicles produced between December 2019 and January 2020 may also present with the same issue over time.

The Lamborghini Aventador SVJ Roadster First Revealed At The Geneva Motor Show. Credit: Lamborghini
The Lamborghini Aventador SVJ Roadster First Revealed At The Geneva Motor Show. Credit: Lamborghini

The defect was caused by a “non-properly trained new operator” who may not have “correctly engaged the Bowden cable pin inside the internal door handles during the manual assembly step of the components.”

The possible risk caused from this human error is that “over time the internal door handle mechanism may fail and the door cannot be unlocked from the inside, posing an entrapment risk. This failure could lead to the inability to operate the handles from inside the vehicle with a safety risk in case of emergency.”

Lamborghini did note that the outside handles operation are guaranteed by a different component and its functionality is not affected, ensuring it is still possible to open the doors normally from the outside.

Can Still Escape The Aventador SVJ Roadster If Need Be. Credit: Lamborghini
Can Still Escape The Aventador SVJ Roadster If Need Be. Credit: Lamborghini

The Lamborghini Aventador SVJ Coupe and Roadsters of concern for recall have a VIN range of ZHWUM6ZD4LLA09411 – ZHWUN6ZD1LLA09511 (not sequential) so if you’ve taken delivery of a Lamborghini between December 2019 and now it might be worth checking your VIN.

Lamborghini plans to notify all owners of affected vehicles between May 1 2020 – June 1 2020 and will instruct them to arrange an appointment with their authorized Lamborghini dealer so that the whole internal door handle can be replaced free of charge.

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Stephan Winklemann Explains the Bugatti Chiron Pur Sport in Detail

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Bugatti President Stephan Winklemann and colleagues explain the finer details of the new €3 million Bugatti Chiron Pur Sport revealed earlier this month.

Leading a presentation from Bugatti’s stately headquarters at the Château St. Jean and Bugatti Atelier in Molsheim earlier this month, President Stephen Winklemann was joined by Managing Director of Production and Logistics Christophe Piochon, Head of Development Stefan Ellrot and Deputy Design Director Frank Heyl as they elaborated on the aspects that make the Chiron Pur Sport what it is.

All the Bug’s lined up at Château St. Jean. Credit: Bugatti

Standing alongside the new Bugatti Chiron Pur Sport and Bugatti’s most recent offerings, the “Golden Era inspired” La Voiture Noir, the EB110 inspired Centodieci and the record breaking Chiron Super Sport 300+, Stephan Winklemann introduced the Bugatti Chiron Pur Sport.

Bugatti President Stephan Winklemann at the Bugatti Atelier. Credit: Bugatti
Bugatti President Stephan Winklemann at the Bugatti Atelier. Credit: Bugatti

Speaking on the overall design, Stephan referenced the immediate visual points of difference from the original Chiron, beginning with the large rear wing and massive rear diffuser before moving onto the larger air intakes at the front of the car that help to improve aerodynamics and increase downforce.

The New Bugatti Chiron Pur Sport. Credit: Bugatti
The New Bugatti Chiron Pur Sport. Credit: Bugatti

Focusing on the wheel design, Stephan noted the wheels have “negative camber of 2.5 degrees” (meaning the bottom of the specially designed tyres sit further out than at the top), with springs 60% stiffer compared to the Chiron and gear ratio shortened by 18%, which improves the elasticity of the car by 40%. This combined with an overall weight reduction and a weight to power ratio of 1:1.8 means the Chiron Pur Sport is capable of hitting 0-62mph in 2.3 seconds.

Bugatti Head of Development Stephan Ellrot discussing technicals. Credit: Bugatti
Bugatti Head of Development Stephan Ellrot discussing technicals. Credit: Bugatti

Commenting on the technical aspects of the Chiron Pur Sport, Bugatti’s Head of Development Stefan Ellrot drew attention to the fact that “the W16 engine has been increased maximum revs 200rpm leading to 6900rpm (in total), which fits together with the gearbox with the shortened gear ratios and all 7 gears, optimizing acceleration but more importantly, increasing the elasticity up to 40-45% which you can feel immediately when driving the car.”

Frank Heyl - Bugatti Deputy Design Director. Credit: Bugatti
Frank Heyl – Bugatti Deputy Design Director. Credit: Bugatti

Reflecting on the finer aesthetic details of the Bugatti Chiron Pur Sport, Deputy Design Director Frank Heyl was quick to again emphasize “form follows performance”, noting that the front air takes of the Pur Sport have been increased and the horseshoe design enlarged significantly to make it look more aggressive while assisting aerodynamics and being careful not to detract from the overall performance.

At the rear of the car, the unmissable 1.9 meter rear wing has been designed to help counterbalance the increased downforce created by the front of the car and visually speaking, a new horizontal split has been introduced that acts to reduce the visual height of the car, making it appear lower to the ground and more streamlined.

Production of the 60 limited edition Bugatti Chiron Pur Sport’s is expected to begin second half of 2020 with prices starting at €3 million excluding VAT.

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New Rolls-Royce Roadster: The Dawn Silver Bullet Collection

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Rolls-Royce embodies the spirit of the roaring twenties by introducing its first Collection Car of the new decade, the Dawn Silver Bullet Collection.
Rolls Royce Dawn Silver Bullet Collection side profile sketch
A profile sketch of the Dawn Silver Bullet Collection. Credit: Rolls-Royce Motor Cars
  • New Rolls-Royce open-top roadster
  • Limited to 50 examples
  • An ode to the 1920’s

The 1920’s are frequently referred to as the “Roaring Twenties” while in Europe they’re sometimes referred to as the “Golden Age” because of the economic boom following World War I. In France you may hear the period referred to as the “Crazy Years”.

The Roaring Twenties were a period in history of dramatic social and political change. For the first time ever, more Americans lived in cities than on farms.Some countries saw the rise of radical political movements while others had a social, artistic, and cultural explosion.

America, for one, tried to assert some control over the unruly immigrant masses who crowded the nation’s cities with the Prohibition. This was a nationwide constitutional ban on the production, importation, transportation, and sale of alcoholic beverages from 1920 to 1933

Rolls Royce Dawn Silver Bullet Collection top view sketch
Only 50 examples of the Dawn Silver Bullet Collection will be made. Credit: Rolls-Royce Motor Cars

America’s total wealth more than doubled between 1920 and 1929, and this economic growth swept many Americans into an affluent “consumer society.” Americans had extra money to spend and they spent it on consumer goods, with the most important consumer product of the 1920s being the automobile, as cars gave young people the freedom to go where they pleased and do what they wanted.

With the 1920’s ending, many were left with a prosperity hangover. In September and October 1929 the London Stock Exchange and Wall Street Crash occurred, marking the beginnings of the Great Depression.

100 years on from the beginning of the crazy years, 2020 finds Rolls-Royce attempting to capture the carefree attitude of those far-off days in a bold, contemporary car designed for today’s non-conformists and pleasure-seekers. The car is the first Collection Car from Rolls-Royce for the new decade and is the Rolls-Royce Dawn Silver Bullet Collection.

Rolls Royce Dawn Silver Bullet Collection aero cowling windbreak badge
The vapor blasted titanium aero cowling windbreak badge. Credit: Rolls-Royce Motor Cars

This open-top roadster iteration of Rolls-Royce Dawn is designed to be like a silver bullet and features a dash in a newly commissioned ultra-metallic silver bespoke paint finish. Also greeting the driver and companion as they step in is a contemporary and unique open-pore carbon fibre fascia. Continuing to draw inspiration from the famed fashion of rebellious youth from the 1920’s, the Dawn Silver Bullet’s transmission tunnel has been quilted in a way that draws inspiration from trendy A-1 style brown leather jackets of the era while the aero cowling windbreak displays the Silver Bullet name via machined text on a vapor-blasted titanium surface.

Rolls Royce Dawn Silver Bullet Collection quilted leather transmission tunnel
The Dawn Silver Bullet Collection features a quilted leather transmission tunnel. Credit: Rolls-Royce Motor Cars

Contrasting the car’s silver hue, The Dawn Silver Bullet Collection features some dark exterior detailing with dark headlights and a new dark front bumper finisher which is then complimented with part-polished wheels that offer a translucent shadow finish with a single silver pinstripe.

The Rolls-Royce Dawn Silver Bullet Collection will be limited to just 50 cars worldwide.

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