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Bugatti Reveals North America Is Now Their Largest Customer Market

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Bugatti has revealed North America is now its single largest market ahead of Europe after record sales in the first half of the year.
North America is now Bugatti's largest customer market segment. Credit: Bugatti
North America is now Bugatti’s largest customer market segment. Credit: Bugatti

Strong demand for Bugatti’s in the USA has helped propel the North America to become the single largest market for the European-built hypercars.

With the upcoming celebrations of Independence Day on July 4 coinciding with the middle of the year, Bugatti has confirmed that new order sales for the first half of 2021 are up 7x compared to 2020.

Customers in the USA are beginning to receive their Bugatti Divo's. Credit: Bugatti
Customers in the USA are beginning to receive their Bugatti Divo’s. Credit: Bugatti

After a successful U.S. roadshow late last year that saw Bugatti reveal the Chiron Pur Sport in the U.S. for the first time and the ongoing strong demand that ensued, the additional reveal of the new Chiron Super Sport announced on June 8 has continued the momentum for Bugatti to hit new sales records in 2021.

“These excellent results are, in large part, due to our engaged dealer network in North America,” said Cedric Davy, Chief Operating Officer of Bugatti of the Americas.

U.S Roadshow of the Bugatti Chiron Pur Sport caught the attention of new customers. Credit: Bugatti
U.S Roadshow of the Bugatti Chiron Pur Sport caught the attention of new customers. Credit: Bugatti

“Following the virtual debut of the Chiron Pur Sport, we brought the car to dealers across the region, where they were able to demonstrate the qualities of a completely new offer from Bugatti – a vehicle focused on agility and even faster acceleration, rather than top speed. In fact, 70% of Pur Sport orders came from customers who are new to the brand.”

Bugatti Chiron Pur Sport North America
Strong demand during the first half of the year is building for a record year of sales. Credit: Bugatti

With its optimized aerodynamics, a shorter gear ratio, and completely new tires, the Chiron Pur Sport is considered the most agile member of the Chiron family. In contrast, the new Chiron Super Sport is optimized for ultimate speed.

The Bugatti Chiron Pur Sport is priced at €3 million and is limited to 60 units. In comparison, the Bugatti Chiron Super Sport will cost €3.2 million and, with no production numbers announced as yet, is expected to make up part of the total Chiron production run of 500 vehicles.

Bugatti Chiron Pur Sport North America

Luxury Cars

Bentley Celebrates Flying Spur Hybrid With “Odyssean Edition”

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New Bentley Flying Spur Hybrid “Odyssean Edition” is the first production Bentley to introduce elements of the futuristic EXP 100 GT concept car.
Bentley Flying Spur Odyssean Edition Front Side
The limited edition Bentley Flying Spur Hybrid Odyssean Edition. Credit: Bentley Motors

Earlier this year, Bentley revealed the new Flying Spur Hybrid as their second electric model, and to celebrate the launch, they’ve created a special “Odyssean Edition” that takes inspiration from Bentley’s futuristic EXP 100 GT concept car.

Bentley Flying Spur Odyssean Edition Side
Inspired by the futuristic Bentley EXP 100 GT concept car. Credit: Bentley Motors

As the first production Bentley to introduce details seen in the concept vehicle that imagines the future of luxury mobility in 2035, the new Flying Spur Hybrid Odyssean Edition introduces a range of new sustainable materials that enhance the design without compromising the level of luxury expected of a Bentley.

Like other Flying Spur models, the “Odyssean Edition” also uses Bentley’s signature Flying spur “lofted diamond” pattern throughout the interior and features tweed material made from 100% British wool especially made for Bentley, Koa veneers, sustainable leathers, and specially engraved treadplates and D-pillar badging.

Bentley Flying Spur Odyssean Edition Side Rear
Six curated colors have been selected for the exterior of the Flying Spur Odyssean Edition. Credit: Bentley Motors

For the exterior of the Flying Spur Odyssean Edition, owners have a choice from a curated palette of six colors to complement the detailing and have five interior specifications to choose from, including Beluga, Porpoise, Cricket Ball, Brunel or Burnt Oak (owners are still able to select from the full range of Bentley colors if they desire).

Bentley Flying Spur Odyssean Edition Treadplates
Custom treadplate of the Odyssean Edition. Credit: Bentley Motors

The Flying Spur Hybrid Odyssean Edition is powered by a 2.9-liter turbocharged V6 engine combined with an advanced electric motor that together delivers 536 hp and 553 lb-ft of torque for a 0-60mph time of 4.1 seconds. When fully fuelled, the Odyssean will be able to travel over 435 miles due to the new powertrain that requires significantly less fuel.

Bentley Flying Spur Odyssean Edition Interior Dash
Luxurious interiors made with sustainable materials. Credit: Bentley Motors

Like other Bentley models, owners can review various options and data through the My Bentley app, including the “find my car” and “lock my car” feature, location of e-charging stations, remote initiation of battery charging, and cabin comfort control.

Bentley Flying Spur Odyssean Edition Seating
“Lofted Diamond” pattern featured throughout the Flying Spur Hybrid. Credit: Bentley Motors

The Bentley Flying Spur Hybrid Odyssean Edition is a limited edition, although price and numbers have not been revealed as yet.

Bentley Flying Spur Odyssean Edition Interior
Bentley Flying Spur Odyssean Edition Details
Bentley Flying Spur Odyssean Edition Taillights
Bentley Flying Spur Odyssean Edition Wheels

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McLaren 765LT Spider is McLaren’s Most Powerful Convertible Yet

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The new limited-edition McLaren 765LT Spider is McLaren’s most powerful convertible yet and offers owners the Longtail driving experience.
The new McLaren 765LT Spider revealed. Credit: McLaren Auto
The new McLaren 765LT Spider revealed. Credit: McLaren Auto

McLaren has revealed the McLaren 765LT Spider as the brand’s most powerful convertible to date and fastest accelerating LT Spider yet.

Following on from the McLaren 765LT “Longtail” coupe unveiled last year, the new 765LT Spider will be limited to only 765 vehicles to match the production numbers of the already sold-out coupe.

The 765LT Spider is McLaren's fastest accelerating LT Spider yet. Credit: McLaren Auto
The 765LT Spider is McLaren’s fastest accelerating LT Spider yet. Credit: McLaren Auto

The 765LT Spider, like its predecessors, stays true to the Longtail principles first developed over 25 years ago and features McLaren’s triple-patented retractable hard top roof for a driving experience that puts the driver at the center of the action.

Featuring an electrically operated one-piece carbon fiber retractable hard top. Credit: McLaren Auto
Featuring an electrically operated one-piece carbon fiber retractable hard top. Credit: McLaren Auto

“Lowering the convertible roof of the 765LT Spider opens up another level of driver engagement. The coupe is impressive in its own right, but when you lower the roof of the Spider, there is a step-change in character – almost a theatrical element, like experiencing a live orchestra from right in front of the stage,” shared Ian Howshall, Global Product Manager, McLaren Automotive.

The McLaren 765LT Spider is only 108lbs heavier than the coupe version. Credit: McLaren Auto
The McLaren 765LT Spider is only 108lbs heavier than the coupe version. Credit: McLaren Auto

As the most powerful convertible to date (not including the Elva, which doesn’t have a roof and thus can’t “convert”), the 765LT Spider is powered by the 4.0-liter twin-turbocharged V8 engine to produce 765PS and 800Nm of torque, hitting 0-60mph in 2.7 seconds and reaching a top speed of 205mph.

Limited to only 765 vehicles in total will be produced. Credit: McLaren Auto
Limited to only 765 vehicles in total will be produced. Credit: McLaren Auto

Pricing of the McLaren 765LT Spider starts at £310, 500 with availability limited to only 765 cars for customer order worldwide and production capacity for 2021 already filled.

McLaren 765LT Spider Lifestyle Parked Side
McLaren 765LT Spider Lifestyle Parked Door Up
McLaren 765LT Spider Exhaust

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The Final Bugatti Divo Delivered To European Customer

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Bugatti has revealed the 40th and final Bugatti Divo hypercar has been completed at the Molsheim factory and delivered to a European customer.
Last Bugatti Divo Front Side View
The last Bugatti Divo has now been built and delivered. Credit: Bugatti

A little over three years ago, Bugatti announced the Divo as a revival of its coachbuilding division and has now completed the last and final Bugatti Divo of the 40 bespoke vehicles built in total.

Delivered to a European customer, the final Bugatti Divo is finished in Bugatti EB 110 Blue with contrasting Blue Carbon and an interior with French Racing Blue and Deep Blue accents.

Last Bugatti Divo Rear Side View
Reviving Bugatti’s historic coach-building skills. Credit: Bugatti

Following in the footsteps of Bugatti’s historic coach-built vehicles, each of the 40 Bugatti Divo’s has been individually styled by the owners with various colors, materials, and bespoke design features to ensure that none are identical.

Where the coach-built Bugatti’s of the past have consisted of various bodywork shapes tailored around a single chassis, owners of the Divo have been able to push the envelope with the design and development team being able to modify one-off technical components to create entirely individual models to suit the driving style of the owners.

Last Bugatti Divo Rear View
Custom built to each of the 40 owners specifications. Credit: Bugatti

“As well as unique design, customers who buy a coach-built model enjoy a new, individual driving experience,” explains Pierre Rommelfanger, Head of Overall Vehicle Development at Bugatti. “Each small series undergoes the same degree of development as would a larger production run.”

Named after the French race car driver Albert Divo, who scored a series of race victories for Bugatti over a 20-year period, in honor of him and headquarters in Molsheim, the French flag adorns the Divo’s left and right front fenders as seen on the final Divo to leave the factory.

Priced at five million euros, the Bugatti Divo was Bugatti’s most expensive model when it was first announced in 2018 and was sold within weeks of its first reveal to select customers.

Last Bugatti Divo Interior
Final Bugatti Divo delivered features interior with French Racing Blue and Deep Blue accents. Credit: Bugatti

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