Lifestyle
H.Moser & Cie Collabs with Artist seconde/seconde/ on New Endeavour Concept Watch
H. Moser & Cie’s new Endeavour Concept Watch collab with Parisian artist seconde/seconde/ is minimalistic with a creative twist.
It’s been over six years since H.Moser & Cie first made the bold commitment to remove their logo from the Concept watch dials and hope clients would still choose the watches based on their signature fumé dials and mechanical merit along.
Now Moser has taken it one step further with the new Endeavour Centre Seconds Concept watch created in collaboration with Parisian “watch-hand-customizer” seconde/seconde/ who has added his signature touch in the form of a tiny pixelated eraser in place of the traditional hour hand.
Artist seconde/seconde/ aka Romaric Andre has built his business on re-imagining vintage watches by swapping out elements, with miniaturized icons explicitly chosen for the individual watch. Each of these tiny “elements” has been handbuilt by master craftspeople and perfectly weighted for the specific vintage models to ensure the watches continue to operate as they should.
Parisian artist seconde/seconde/ explains his philosophy: “The “hand swap” – this principle designed to switch one or more hands on an existing watch – has become my signature and, for me, it is driven by a latent disrespect impulse. I want to upset the balance. Create disharmony. This dissonance is my way of disorienting the product, deconstructing it. So that I can then reconstruct it. To reveal an unknown facet or show another perspective. My perspective. The eraser, I see it as a banal everyday object which is taking power over the prestigious exceptional object.”
“It is a metaphor for removal and for minimalism – notions clearly dear to H. Moser – but also a metaphor for that constant striving effort, for these fruitless attempts, often hidden from view, that we erase a thousand times before solving the equation, before successfully completing this work. To sometimes find what you seek, you must constantly make mistakes, and erase”.
Contrasting against Moser’s signature Funky Blue fumé dial, the vivid pink and blue eraser plays on H.Moser & Cie’s decision to clear the dial of all markings. As CEO Edouard Meylan explains, “by adding a disruptive element, seconde/seconde/ flips the aesthetic, providing a welcome contrast whilst respecting the elegance inherent to this model, playing with the very concept of our dials without logo or indices”.
The H.Moser & Cie Endeavour Centre Seconds Concept is powered by Moser’s self-winding caliber HMC 200 and has a minimum power reserve of three days.
Released as a limited edition of 20 pieces, the H.Moser & Cie Endeavour Centre Seconds Concept x seconde/seconde/ is priced at USD$21,900 and will be accompanied by an exclusive numbered artwork by artist seconde/seconde/.
Breitling releases Premier B09 Chronograph in a new burgundy color, limited to 250 pieces.
Breitling’s latest addition to the Premier Collection has flown relatively under the radar and is a limited edition B09 Chronograph in burgundy limited to 250 pieces.
First introduced in 1943 by Willy Breitling, the “everyday elegant” design of the Premier collection pays homage to three generations of inventors – Léon, Gaston & Willy Breitling – and embodies Breitling’s legacy of inventing the modern Chronograph.
Encased in a 40mm steel case, the new Premier B09 Chronograph features a burgundy colored sunburst dial with Arabic numerals and complementary brown chronograph subregisters in line with the heritage feel of the Premier collection.
Additional rectangular chronograph pushers and design details such as grooves on the case sides, open sapphire case backs and vintage-inspired hands complete the elegant Premier aesthetic.
Powered by Breitling’s in-house B09 movement offering a power reserve of 70 hours, the new Breitling Premier B09 Chronograph Burgundy comes on a brown alligator strap and is limited to 250 pieces priced at US$8,400 each.
The IWC Shaffhausen Portofino family has expanded with the addition of the new 39 Chronograph edition in three new colors.
For over 30 years, IWC’s classic Portofino Collection has represented the laid-back lifestyle of the Mediterranean and is distinguished by its classic round case and uncluttered dial of the “pocket-watch-style wristwatch.”
Now IWC Shaffhausen has released the Portofino as a 39mm chronograph edition with three new colors: a silver-plated dial with gold hands and markers on a black alligator strap, a green dial with a green alligator strap and a black dial, and gold hands/markers on a brown alligator strap.
Enclosed in a polished stainless steel 39mm case, the Portofino 39 features an elegantly clean dial with delicate leaf-shaped hands and two smaller chronograph sub-dials displaying a 30 minute counter and a seconds subdial.
Along with the chronograph stopwatch functions, the Portofino 39s hacking seconds function also gives the wearer the ability to stop the second’s hand when the crown is pulled out to help synchronize time with a second watch.
Powering the Portofino 39 Chronograph is IWC’s 79350 self-winding movement (based on the modified Valjoux 7750) which offers a 44-hour power reserve.
The all-new IWC Schaffhausen Portofino 39 Chronograph Collection is currently available online with prices starting at $5,900.
Hublot is making a splash with the new turquoise New Big Bang Unico Summer edition available in select Mediterranean retail stores this Summer.
Hublot is celebrating the warmer weather with the creation of a new turquoise-colored unisex Big Bang Unico Summer edition.
Made with a 42mm aluminum case, the lightweight Big Bang Summer uses anodized satin-finished and polished aluminum to create a modern colored material that guarantees longevity and protects it from scratches.
Powered by the UNICO caliber HUB1280 offering a 72-hour power reserve, the new Big Bang Unico Summer features an oscillating seconds clutch, a chronograph friction system with ball-bearing adjustment, and a column wheel that is visible through the dial.
Equipped with Hublot’s patented interchangeable “One Click” attachment system, the Big Bang Unico Summer comes with two turquoise-colored straps: a Velcro strap with matching stitching and matching sports buckle and a natural rubber strap with deployant clasp made with turquoise anodized aluminum with an engraved logo.
Sharing on the inspiration for the new Big Bang Unico Summer, Hublot CEO Ricardo Guadalupe says, “What I love most when traveling is the amazement of the return, wrote Stendhal. This enchantment of the journey that we bring back with us transforms us a little, for the better… And even if daily life has not really changed on our return, our eyes being open to other horizons is enough to lend it new colour.”
“Right from its beginnings, Hublot has adopted a future-focused approach to watchmaking, sparking trends through the many patents it has filed for its innovations. The Big Bang Unico Summer embodies the beauty of our summer experiences. We wanted to give you another shade for this year, to let you relive these magic moments any time you want.”
Priced at US$20,900, the new unisex Hublot Big Bang Unico Summer is limited to 200 pieces and will be available online at hublot.com and in the Mediterranean boutiques in Capri, Forte dei Marmi, Mykonos, Ibiza, Bodrum, Saint-Tropez, and Monaco.
Breitling Releases Limited Edition Premier Chronograph in Burgundy
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