Luxury watchmaker Jaeger-LeCoultre has celebrated 90 years of the Reverso watch with a special 90th-anniversary edition and a luxury coffee table book from Assouline.

Initially created at the height of the Art Deco period, Jaeger-LeCoultre’s iconic Reverso watch was created in 1931 for “sporting gentlemen” (specifically polo players) and designed with a reversible case to protect the glass face from physical contact.

Now 90 years on and well over 50 different calibers and hundreds of dials later, Jaeger-Coultre are celebrating the watches 90th anniversary with a special anniversary edition and a luxury coffee table book produced in collaboration with luxury publisher Assouline.

Detailing the colorful history of one of the world’s most recognizable watches, horological historian Nicholas Foulkes tells the fascinating story of the founders of Jaeger-LeCoultre, the Reverso’s evolution over the last nine decades, and explores the stories of over a dozen Reverso owners.

For watch owners wanting to join the celebrations, the Reverso Tribute Duoface Fagliano, Jaeger-LeCoultre’s 90th-anniversary edition watch features a burgundy-red dial on one side (inspired by the early use of color in Reverso’s) and a silver-colored circular design with Clous de Paris guilloche on the reverse, all housed in a with and pink gold case with an original strap designed by Casa Fagliano, the world-famous Argentinian maker of polo boots.

Combining the dual-time zone complication of the Duoface with the simplicity of the Tribute collection, the new timepiece is powered by the hand-wound Calibre 854A/2 and has a power reserve of 42 hours.

The Jaeger-LeCoultre Reverso Tribute Duoface Fagliano is limited to 190 pieces, priced at US$23,900 and available through boutiques only.

The Jaeger-LeCoultre: Reverso coffee table book by Assouline is priced at US$195 and will be available from the February 1st.

The new limited edition H. Moser & Cie’s Endeavour Concept Minute Repeater Tourbillon in Titanium features an Electric Blue dial and costs CHF 330,000.

H.Moser & Cie’s latest watch is a refreshing update of their minimalistic Endeavour Concept Minute Repeater Tourbillon watch first released at Baselworld 2019, only this time, it’s gained a bright Electric Blue dial and a lightweight titanium case.

By completely removing all logo’s and markings from the Electric Blue sunburst dial, the Endeavour Concept Minute Repeater Tourbillon follows in the footsteps of previous “Concept” designs and first draws focus to the spinning tourbillon located at 6 o’clock. Visible behind a skeletonized bridge, the flying tourbillon is fitted to a ball bearing that improves the accuracy and chronometry, making it appear as if it is floating effortlessly above the Electric Blue dial.

Described by H. Moser & Cie as a “feast for not only the eyes, but the ears as well”, the aforementioned focus on the tourbillon of the Endeavour Concept Minute Repeater Tourbillon is interrupted only by the chiming of the hours, quarter hours and minutes by the two hammers and gongs located on the dial side. This is a rather unusual placing (as they are more often located on the movement side) and one requiring a certain level of finesse to achieve so as not to interfere with the flying tourbillon.

The new titanium 33mm case ensures it is not only lightweight, but that the durable metal is not stressed by the regular ringing on the hours, quarter-hours and minutes created by the two gongs, continuing to produce a beautiful tone with each chime.

Powered by the hand-wound HMC 903 calibre with a power reserve of 90 hours, the watch is finished with a hand-stitched black alligator leather strap with red lining.

H. Moser & Cie’s Endeavour Concept Minute Repeater Tourbillon in Titanium with Electric Blue dial is priced at CHF 330,000 (approx. US$370,000) and limited to 20 pieces.

Jacob & Co have released four new editions of the Bugatti Chiron Tourbillon watch featuring sapphire crystal, 18ct Rose Gold, 18ct White Gold, and baguette-cut diamonds.

Earlier this year, New York-based jeweler Jacob & Co collaborated with the French car manufacturer Bugatti to create a Chiron supercar inspired watch. Now to coincide with the holiday season, four new editions of the Jacob & Co Bugatti Chiron Tourbillon watch designs have been created using entirely new materials.

Jacob & Co Bugatti Chiron Tourbillon – Sapphire Crystal

The new sapphire crystal edition is created from a solid block of sapphire crystal and is secured on a blue or white rubber strap with a titanium buckle. The case back is also sapphire crystal, along with sapphire crystal crowns and pushers.

Jacob & Co Bugatti Chiron Tourbillon – 18ct Rose Gold

Limited to 72 pieces, the new Rose Gold edition features an 18ct Rose Gold case on a black rubber strap. It also features a special anti-reflective sapphire crystal and an 18ct Rose Gold open case back with black DLC titanium crowns and pushers embossed with the Bugatti logo.

Jacob & Co Bugatti Chiron Tourbillon – 18ct Rose Gold & White Baguette-Cut White Diamonds

Limited to 52 pieces, the 18ct Rose Gold & Baguette-Cut White Diamond edition is an option that features sparkling white diamonds and is secured on a rubber strap with an 18ct rose gold buckle clasp. The case back, crowns and pushers are also made of 18ct rose gold and set with baguette-cut white diamonds – embellished with an embossed Bugatti logo.

Jacob & Co Bugatti Chiron Tourbillon – 18ct White Gold & White/Black Baguette-Cut Diamonds

The final version has been created using 18ct White Gold, and the case is set with 291 black and white diamonds (approximately 20 carats in total). The 18ct White Gold version also features another 18 white diamonds (approximately 1.76 carats) on the crowns, pushers, and white gold buckle clasp.

Carrying on with the same case shape and tiny animated replica of Bugatti’s iconic 8.0-liter W16 engine beating at the heart of the Tourbillon, the timepiece features a stunning movement in all versions of the watch, comprised of 578 components and is powered by a flying tourbillon movement, inclined at 30 degrees.

The miniature Bugatti “engine” comes to life once the right-hand crown of the timepiece is pushed. Just like the engine in the hyper sports car would come to life, the ‘crankshaft’ in the watch – one of the smallest and most complicated watch parts ever manufactured, made out of solid steel – turns and the ‘pistons’ pump up and down, mounted at varying angles to add to the complexity.

The movement is held in place in four places by miniature Chiron-style shock absorbers, appearing as though floating inside the case and can be observed moving slightly up and down. This suspension detail created an additional challenge for the watch designers, who had to develop and patent a unique automotive-inspired transverse system to ensure the movement in the case doesn’t damage the crown posts.

The crowns are found at the bottom of the case. The left crown sets the time, the middle crown winds the movement and animation for 60 hours of power reserve, while the push of the right-hand crown starts the animation. The power reserve for the animation and timekeeping are separate, yet both are wound through the winding crown – clockwise for the movement (60 hours), counterclockwise for the engine animation (approximately three activations). The power reserve for the movement even features the universal gas pump symbol on the side of the gauge.

Although no prices were announced as part of the release, if the previous release was anything to go by, it will be well above the $280,000 asking price of the previous non-diamond encrusted versions.