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TAG Heuer & Porsche Officially Join Forces In New Partnership

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TAG Heuer and Porsche have made it official with a new partnership that will see the brands collaborate on a range of joint projects in the future, starting with the new TAG Heuer Carrera Porsche Chronograph watch.
The new TAG Heuer Carrera Porsche Chronograph Watch. Credit: TAG Heuer
The new TAG Heuer Carrera Porsche Chronograph Watch. Credit: TAG Heuer

TAG Heuer and Porsche have recently announced a new partnership based on their shared love of motorsports and racing, which will begin with the TAG Heuer Carrera Porsche Chronograph release.

While TAG Heuer and Porsche have long crossed paths over the years in various “friend of a friend” circumstances and even shared the name “Carrera” in both automotive and watch models (thanks to the inspiration of the 1950’s Carrera Panamericana road race), this is the first time they’ve made it official.

Porsche detailing on bezel and signature red, black and grey colors. Credit: TAG Heuer
Porsche detailing on bezel and signature red, black and grey colors. Credit: TAG Heuer

The new partnership will see TAG Heuer and Porsche collaborate on a range of joint projects focused on their shared commitment to speed and precision sports, including Formula E, FIA World Endurance Championship, the Porsche TAG Heuer Esports Supercup, golf, and tennis.

The automotive kind of "Carrera". Credit: Porsche/TAG Heuer
The automotive kind of “Carrera”. Credit: Porsche/TAG Heuer

Commenting on the new partnership, new TAG Heuer CEO Frédéric Arnault noted, “TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

To kick off the partnership, the brands have created the new TAG Heuer Carrera Porsche Chronograph special edition, powered by TAG Heuer’s Calibre Heuer 02 Automatic with a power reserve of 80 hours.

TAG Heuer Carrera Porsche Chronograph Special Edition with Calibre Heuer 02 Automatic. Credit: TAG Heuer
TAG Heuer Carrera Porsche Chronograph Special Edition with Calibre Heuer 02 Automatic. Credit: TAG Heuer

The watch utilizes a 44mm steel polished case with the tachymeter scale engraved on the ceramic bezel and features Porsche’s red, black and grey colors and either a black calf leather strap with hand stitching, reminiscent of Porsche’s upholstery or a steel H-shape bracelet.

Available with calf leather or polished steel bracelet. Credit: TAG Heuer
Available with calf leather or polished steel bracelet. Credit: TAG Heuer

The TAG Heuer Carrera Porsche Chronograph Special Edition 44mm Calibre Heuer 02 Automatic is priced at USD$5,850 and is available online at TAG Heuer.

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Lifestyle

New Breitling Top Time Deus Limited Edition Revealed

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Breitling has joined forces with Australian moto/surf lifestyle brand Deus Ex Machina to create the new retro-styled Top Time Deus Limited Edition watch.
The new Breitling Top Time Deus Limited Edition. Credit: Breitling
The new Breitling Top Time Deus Limited Edition. Credit: Breitling

Watchmaker Breitling has joined forces with Australian moto/surf lifestyle brand Deus Ex Machina to create the new Top Time Deus Limited Edition, a retro-themed chronograph inspired by Breitling’s 1960’s Top Time design.

Made for today's "young and active professionals". Credit: Breitling
Made for today’s “young and active professionals”. Credit: Breitling

Originally marketed to “young and active professionals” in the 1960s, Breitling’s Top Time was introduced by Willy Breitling, who wanted a youthful design and something sportier than the dress watches of the day. Now almost half a century later, the same remains true of the Top Time design, and with the latest collaboration between Breitling and Deus Ex Machina, those “young and active professionals” look like surfers, bikers, boarders, and backpackers inspired by the open roads and a thirst for adventure.

Breitling Top Time Deus Limited Edition Lifestyle Dark
Powered by Breitling’s Caliber 23, offering a 48-hour power reserve at a 28,800 bhp beat rate. Credit: Breitling

This time around, the new Breitling Top Time features a 41mm polished stainless steel case on a brown calfskin leather racing strap with a yellow underside. It continues the retro feel with a cream dial signaling the collaboration with a small “Deus” logo in black below the Top Time text and two “squircle” (square + circle) shaped black chronograph counters in the middle, one with a red hand and one with an orange hand.

If you look closely, you’ll also notice Deus Ex Machina’s slogan “In Benzin Veritas” (“in gasoline, truth” or more loosely “in petrol we trust”) inscribed in the black tachymeter bezel around the outside of the dial. A block of orange and yellow also breaks the black at 3 PM and gives it an almost fuel gauge feel.

Look closely and you'll notice the lightning bolt seconds hand and "In benzin veritas". Credit: Breitling
Look closely and you’ll notice the lightning bolt seconds hand and “In benzin veritas”. Credit: Breitling

Another very subtle playful element is the red lightning bolt-shaped central chronograph seconds hand, which the observer at first glance may miss but appears recognizable upon closer inspection.

On the case back, an engraving of Deus Creative director Carby Tuckwell on a retro-looking motorcycle features in the center, with other markings to signify the limited-edition collaboration between Breitling and Deus.

Sketch of Deus Ex Machina creative director Carby Tuckwell featured on the case back. Credit: Breitling
Sketch of Deus Ex Machina creative director Carby Tuckwell featured on the case back. Credit: Breitling

The Breitling Top Time Deus is priced at US$4,990 and is limited to 1,500 models. It is currently available exclusively online and will be available through authorized dealers in late March 2021.

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Lifestyle

H Moser Delivers Final Upgrade of $30,800 Swiss Alp “Smart Watch”

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H Moser is closing out production of their tongue-in-cheek Swiss Alp Watch with one last edition – the “Final Upgrade” with a Vantablack® dial.
The new H Moser Swiss Alp Watch Final Upgrade. Credit: H Moser & Cie
The new H Moser Swiss Alp Watch Final Upgrade. Credit: H Moser & Cie

In 2016 Swiss watchmaker H Moser & Cie introduced the world to their very own “smartwatch,” the Swiss Alp Watch, which for all intents and purposes, LOOKED like the ever-popular Apple watch but was powered mechanically.

Smart watch at the front, all mechanical at the back. Credit: H Moser & Cie
Smart watch at the front, all mechanical at the back. Credit: H Moser & Cie

Just over five years later, H Moser & Cie have unveiled their “Final Upgrade,” which was inspired by a customer of the brand and will bring the tongue-in-cheek concept to a close.

“This idea was conceived by a customer and friend of the brand, a true enthusiast and fan of the Swiss Alp Watch collection. He came to visit us with an extremely precise design, and we immediately wanted to create this model, perfectly in line with our philosophy, with a touch of humour and a hint of provocation”, says Edouard Meylan, CEO of H. Moser & Cie.

Unmarked dial in Vantablack with black DLC coating on the steel case. Credit: H Moser & Cie
Unmarked dial in Vantablack with black DLC coating on the steel case. Credit: H Moser & Cie

Featuring an unmarked ultra-black dial (created with Vantablack® – the blackest material produced artificially that barely reflects light), H Moser has included a seconds subdial made to represent the spinning/loading icon associated with most Mac products (but thankfully not the colorful spinning wheel of death).

The Swill Alp Watch Final Upgrade is housed in a 38.2mm steel case similar in size to the Apple Watch 6 series and is coated in black DLC with blackened hands and a black alligator leather strap to tie the whole concept together.

Powered by the manually winding HMC 324 movement. Credit: H Moser & Cie
Powered by the manually winding HMC 324 movement. Credit: H Moser & Cie

Powered by its 100% Swiss manufactured HMC 324 manual wind movement, the Swiss Alp Watch Final Upgrade has a minimum power reserve of 96 hours and, with its mechanical heart, will most likely outlive any smartwatch of its same birth year.

Limited to 50 pieces, the Swiss Alp Final Upgrade is priced at USD$30,800 and available from h-moser.com

H Moser Swiss Alp Watch Final Upgrade Vantablack Reflection

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Lifestyle

The Piaget Polo Watch Gets a New Skeleton Look Update

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Piaget has revealed the first fully skeletonized version of its Piaget Polo; a sports watch first created by the Swiss watchmaker in 1979.
The new Piaget Polo Skeleton in Blue PVD with alligator strap or polished steel bracelet (ref. G0A45004) . Credit: Piaget
Piaget Polo Skeleton in Blue PVD with alligator strap or polished steel bracelet (ref. G0A45004) . Credit: Piaget

Piaget has been making creating skeleton watches since the ’70s, but this is the first time the Swiss watchmaker has applied the openwork technique to the sporty Polo watch since its first reveal in 1979.

Working with the Polo’s 42mm steel case, Piaget’s skilled watchmakers were challenged to retain the essence of the Polo’s rounded bezel and cushion-shaped case while creating a sturdy design thin enough to reveals the inner workings of the watch.

The new Piaget Polo Skeleton in Slate Grey with alligator strap or polished steel bracelet (ref. G0A45001) . Credit: Piaget
Piaget Polo Skeleton in Slate Grey with alligator strap or polished steel bracelet (ref. G0A45001) . Credit: Piaget

To do this, Piaget reduced the case thickness by 30% to 6.5mm (down from 9.4mm) and used the ultra-thin 2.4mm Piaget 1200S self-winding skeleton movement that offers 44 hours of power reserve and is viewable from both sides through the sapphire crystal case.

Sketches of the new openworked model. Credit: Piaget
Sketches of the new openworked model. Credit: Piaget

For the release of the Piaget Polo Skeleton, Piaget has created two different color options with the movement & strap combo available in either Blue PVD or Slate Grey.

Another feature of the edition is the interchangeability of the bracelet/strap. Owners will have the option to choose between an alligator leather strap or a polished steel bracelet, depending on what look they are desiring.

Interchangeable polished steel bracelet or alligator leather strap. Credit: Piaget
Interchangeable polished steel bracelet or alligator leather strap. Credit: Piaget

The Piaget Polo Skeleton watch is priced at USD$28,500 and available from Piaget.com and authorized representatives.

Piaget Polo Skeleton Grey Savoir Faire Watch
Piaget Polo Skeleton Caseback

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