TAG Heuer and Porsche have made it official with a new partnership that will see the brands collaborate on a range of joint projects in the future, starting with the new TAG Heuer Carrera Porsche Chronograph watch.
TAG Heuer and Porsche have recently announced a new partnership based on their shared love of motorsports and racing, which will begin with the TAG Heuer Carrera Porsche Chronograph release.
While TAG Heuer and Porsche have long crossed paths over the years in various “friend of a friend” circumstances and even shared the name “Carrera” in both automotive and watch models (thanks to the inspiration of the 1950’s Carrera Panamericana road race), this is the first time they’ve made it official.
The new partnership will see TAG Heuer and Porsche collaborate on a range of joint projects focused on their shared commitment to speed and precision sports, including Formula E, FIA World Endurance Championship, the Porsche TAG Heuer Esports Supercup, golf, and tennis.
Commenting on the new partnership, new TAG Heuer CEO Frédéric Arnault noted, “TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”
To kick off the partnership, the brands have created the new TAG Heuer Carrera Porsche Chronograph special edition, powered by TAG Heuer’s Calibre Heuer 02 Automatic with a power reserve of 80 hours.
The watch utilizes a 44mm steel polished case with the tachymeter scale engraved on the ceramic bezel and features Porsche’s red, black and grey colors and either a black calf leather strap with hand stitching, reminiscent of Porsche’s upholstery or a steel H-shape bracelet.
The TAG Heuer Carrera Porsche Chronograph Special Edition 44mm Calibre Heuer 02 Automatic is priced at USD$5,850 and is available online at TAG Heuer.
Breitling releases Premier B09 Chronograph in a new burgundy color, limited to 250 pieces.
Breitling’s latest addition to the Premier Collection has flown relatively under the radar and is a limited edition B09 Chronograph in burgundy limited to 250 pieces.
First introduced in 1943 by Willy Breitling, the “everyday elegant” design of the Premier collection pays homage to three generations of inventors – Léon, Gaston & Willy Breitling – and embodies Breitling’s legacy of inventing the modern Chronograph.
Encased in a 40mm steel case, the new Premier B09 Chronograph features a burgundy colored sunburst dial with Arabic numerals and complementary brown chronograph subregisters in line with the heritage feel of the Premier collection.
Additional rectangular chronograph pushers and design details such as grooves on the case sides, open sapphire case backs and vintage-inspired hands complete the elegant Premier aesthetic.
Powered by Breitling’s in-house B09 movement offering a power reserve of 70 hours, the new Breitling Premier B09 Chronograph Burgundy comes on a brown alligator strap and is limited to 250 pieces priced at US$8,400 each.
The IWC Shaffhausen Portofino family has expanded with the addition of the new 39 Chronograph edition in three new colors.
For over 30 years, IWC’s classic Portofino Collection has represented the laid-back lifestyle of the Mediterranean and is distinguished by its classic round case and uncluttered dial of the “pocket-watch-style wristwatch.”
Now IWC Shaffhausen has released the Portofino as a 39mm chronograph edition with three new colors: a silver-plated dial with gold hands and markers on a black alligator strap, a green dial with a green alligator strap and a black dial, and gold hands/markers on a brown alligator strap.
Enclosed in a polished stainless steel 39mm case, the Portofino 39 features an elegantly clean dial with delicate leaf-shaped hands and two smaller chronograph sub-dials displaying a 30 minute counter and a seconds subdial.
Along with the chronograph stopwatch functions, the Portofino 39s hacking seconds function also gives the wearer the ability to stop the second’s hand when the crown is pulled out to help synchronize time with a second watch.
Powering the Portofino 39 Chronograph is IWC’s 79350 self-winding movement (based on the modified Valjoux 7750) which offers a 44-hour power reserve.
The all-new IWC Schaffhausen Portofino 39 Chronograph Collection is currently available online with prices starting at $5,900.
Hublot is making a splash with the new turquoise New Big Bang Unico Summer edition available in select Mediterranean retail stores this Summer.
Hublot is celebrating the warmer weather with the creation of a new turquoise-colored unisex Big Bang Unico Summer edition.
Made with a 42mm aluminum case, the lightweight Big Bang Summer uses anodized satin-finished and polished aluminum to create a modern colored material that guarantees longevity and protects it from scratches.
Powered by the UNICO caliber HUB1280 offering a 72-hour power reserve, the new Big Bang Unico Summer features an oscillating seconds clutch, a chronograph friction system with ball-bearing adjustment, and a column wheel that is visible through the dial.
Equipped with Hublot’s patented interchangeable “One Click” attachment system, the Big Bang Unico Summer comes with two turquoise-colored straps: a Velcro strap with matching stitching and matching sports buckle and a natural rubber strap with deployant clasp made with turquoise anodized aluminum with an engraved logo.
Sharing on the inspiration for the new Big Bang Unico Summer, Hublot CEO Ricardo Guadalupe says, “What I love most when traveling is the amazement of the return, wrote Stendhal. This enchantment of the journey that we bring back with us transforms us a little, for the better… And even if daily life has not really changed on our return, our eyes being open to other horizons is enough to lend it new colour.”
“Right from its beginnings, Hublot has adopted a future-focused approach to watchmaking, sparking trends through the many patents it has filed for its innovations. The Big Bang Unico Summer embodies the beauty of our summer experiences. We wanted to give you another shade for this year, to let you relive these magic moments any time you want.”
Priced at US$20,900, the new unisex Hublot Big Bang Unico Summer is limited to 200 pieces and will be available online at hublot.com and in the Mediterranean boutiques in Capri, Forte dei Marmi, Mykonos, Ibiza, Bodrum, Saint-Tropez, and Monaco.